At InfoComm, Samsung unveiled The Wall for Virtual Production (IVC Model), a specialized display that is now globally available. Virtual production studios can leverage the use of ultra-large LED walls, seamlessly integrating them with real-time visual effects technology to streamline content production, resulting in reduced time and cost.
The Wall for Virtual Production takes the lead in applying this cutting-edge technology. This LED display offers pixel pitch options of P1.68 and P2.1, studio frame rates (23.976, 29.97, and 59.94 Hz) and genlocking specifically designed for studio settings to synchronize the screen with the camera's video signal. With a refresh rate of up to 12,288 Hz, a maximum brightness of 1,500 nits, a fixed contrast ratio of 35,000:1 (for P2.1), and wide viewing angles of up to 170 degrees, this display delivers unparalleled picture quality for virtual content.
The Wall for Virtual Production incorporates modular technology, providing diverse installation options to cater to various production environments and requirements. It can be installed as a perfectly flat screen or curved with up to 6,000R curvature. The display can be hung or stacked alongside other screens and is engineered to withstand the dust and particles commonly found in production environments. Managing the screen is effortless with the integrated Virtual Production Management (VPM) solution, featuring an intuitive interface that ensures optimal picture quality. To achieve precise and consistent color reproduction, The Wall for Virtual Production includes 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing, and color adjustment between individual cabinets or modules. The VPM system also possesses the capability to detect and resolve potential LED-related issues, ensuring seamless operation.
Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as "The Lord of the Rings" series, "Avatar" and "Avatar: The Way of Water."
"Samsung's The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers," said Kimball Thurston, CTO of Wētā FX.
The All-New Samsung QxC Series Crystal UHD Signage
In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment.
The QxC lineup includes five QHC displays with 700 nits of brightness (75", 65", 55", 50" and 43"), eight QMC displays with 500 nits of brightness (98", 85", 75", 65", 55", 50", 43" and 32") and seven QBC displays with 350nits of brightness (98", 85", 75", 65", 55", 50" and 43").
The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5 mm thick, 40% slimmer than the previous model.
All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly.
Samsung Ushers in the Era of All-in-One LED Displays
Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall.
The LED All-in-One has a slim 56 mm design (up to 64 mm with the Slim Fit Wall Mount). The screen provides 1,000 nits of peak brightness and a 3,840 Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments.
Industry-First Carbon Footprint Certification From TÜV Rheinland
Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S.
The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries.
The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.
The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use.
