For $19.99, Ineo USA is promoting a new M.2 heatsink with an innovative design that incorporates a golden-arched tunnel into your motherboard. The Ineo M.2 2280 SSD Pure Cooper Heatsink [M12] has a premium aesthetic, with its pure copper heatpipe looping around a solid anodized aluminum base, and promises to cool your stressed-out M.2 2280 SSD by 10 to 25 degrees Celsius (C). 

Ineo's passive cooler, noticed on Amazon by FanlessTech, is relatively affordable at $19.99, with 30 units now available. Upon closer examination of Ineo's design, it appears fair. Although the material selection appears to be sound, it appears as though Ineo might have ground the pipes to match the aluminum heatsink base level (like Gigabyte's Direct-Touch heatpipe technology does, among others). Rather than that, the business recommends that the resulting dips between heatpipes be filled with lashings of thermal paste, which sounds inefficient and wasteful. Not to mention how uncommon it is to hear of thermal paste being applied to an SSD. Ineo includes "high-performance thermal paste" and double-sided thermal pad coverage to ensure that your new M.2 SSD fits snugly inside the passive assembly.

The majority of PC DIYers would probably prefer fewer fans in the system case and simpler solutions without moving parts, particularly those interested in designing a build that is quiet, silent, or even completely passive. Perhaps the Ineo M.2 2280 SSD Pure Cooper Heatsink [M12] will be a sweet spot solution that eliminates the need for additional fans, and it isn't expensive at $19.99. Indeed, if it is a success, we can expect to see comparable designs or even clones, perhaps at a lower price point. The question is if Ineo's claimed cooling impact of 10 to 25 degrees Celsius is accurate and whether it will be sufficient to satisfy demanding users looking for third-party M.2 2280 form factor SSD cooling.

Only $20 for This Wacky Passive M.2 SSD Cooler