The latest discrete graphics card marketshare data from Jon Peddie Research indicate that NVIDIA's marketshare is up 1.1 percent year-over-year, while AMD lost 0.8 percent. However, the raw data also uncovers that the amount of discrete GPUs sold is shrinking significantly as both AMD and Intel push processors with integrated graphics.

Jon Peddie Research's report also suggests the discrete GPU market as a whole is shrinking. Discrete graphics shipments slipped from 19.01 million units in the first quarter to 16.1 million in the second, and JPR expects total revenue from discrete graphics to be 33% lower this year than the last. JPR blames increasingly speedy integrated graphics, specifically those built into AMD's and Intel's latest CPUs, for the shift.