With the release of the GeForce GTX 970 and 980 injected in the same space as the GTX 780 Ti, GTX 780, GTX 770 you might have noticed price drops for a while now on these products, Nvidia wanted to clear stock as the aforementioned Series 700 cards are now EOL and phased out. The new GeForce GTX 970 and 980 will completely replace the lineup. 

Effective with todays launch, the lineup looks like this:

• GTX 980: $549 / 452 EUR (ex VAT)
• GTX 970: $329  / 270 EUR (ex VAT)
• GTX 760: moves to $219

But do note that this an MSRP, final E-tail and Retail prices at launch and after launch varies and can be lower, depending on the market conditions etc. There are no other changes to any other products.So the GeForce GTX 780 Ti, 780 and 770 have been discontinued with this 970 and 980 launch.