MSI has announced the Mystic Light standard for RGB LED lighting usable on motherboards, graphics cards and LED strips inside your PC as well as RGB controllable keyboards and mice. With the help of specific motherboards you can control the RGB lights with Windows software or an APP.

This actually already is present in the currently used MSI Gaming APP on the X99A Godlike Gaming motherboards (our primary motherboard for graphics card testing). Basically it allows you to control RGB functionality for mice, keyboards, case-fans, RAM, LED strips and motherboards. 
  

You can do some pretty cool stuff with  MSI's Mystic Light - example video above

According to MSI you can use RGB LED strips with a specific header. MSI closely collaborated with pioneering brands such as Corsair, Silverstone, Cooler Master and many others to make sure their RGB featured products work flawlessly on the latest MSI GAMING motherboards.

"We at Phanteks are happy to announce that our water-cooling products and cases with RGB lighting are now compatible and certified with MSI Mystic Light. We are excited to have worked with MSI to bring Mystic Light ready products from Phanteks to the market."
-Ryan, Marketing Director of Phanteks.

CERTIFIED MYSTIC LIGHT SYNC PRODUCTS

• Cooler Master MasterKeys Pro L Gaming Keyboard
• Corsair Strafe RGB Gaming Keyboard
• Corsair Scimitar RGB Gaming Mouse
• G.Skill Ripjaws MX780 RGB Gaming Mouse
• G.Skill Ripjaws KM780 RGB Gaming Keyboard
• SilverStone PM01 Chassis
• Geil DDR4 EVO X Memory
• BitFenix Alchemy 2.0 Magnetic LED Strip
• Phanteks PH-LEDKT LED Strip
• SilverStone SST-LS02 LED Strip

MSI's Mystic Light Extension pin-header provides an intuitive way to control additional RGB strips added to a system, without needing a separate RGB controller. By simply connecting any 12V RGB LED strip to the 4-pin Mystic Light Extension RGB-strip header gamers can sync colors to any style they choose.

MSI launches a standard for RGB LED lighting