Intel announces significant branding updates for its client compute lineup, including the introduction of the Intel Core Ultra and Intel Core processor brands.
These changes, starting with the upcoming Meteor Lake processors, aim to enhance product differentiation and align with Intel's innovation-focused roadmap.
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The Branding Updates:
- Introduction of the Intel Core Ultra processor brand, representing the most advanced client processors.
- Simplification of the Intel Core processor brand for mainstream client offerings.
- Transition to Intel 3/5/7/9 processor numbering, eliminating the "i" prefix seen in previous generations.
- Evolution of the Intel Evo Edition platform brand for Evo-certified systems.
- Introduction of Intel vPro Enterprise and vPro Essentials device labels for relevant commercial systems.
Significance and Benefits: The launch of Meteor Lake processors marks a crucial milestone in Intel's client processor roadmap. As the first client processors manufactured on the new Intel 4 process node, they leverage Foveros advanced 3D packaging technology, delivering improved power efficiency and graphics performance. Furthermore, Meteor Lake processors feature Intel AI Boost, a dedicated AI engine.
The updated branding structure aims to facilitate customer decision-making by providing clear distinctions between Intel's latest technology and mainstream offerings. By emphasizing the renowned Intel Core brand, which has been a cornerstone of the PC industry for almost two decades, customers can easily identify suitable Intel solutions from the extensive partner ecosystem.
Intel's brand update for Core processors, featuring the Intel Core Ultra and Intel Core brands, sets the stage for a new era of client computing. With a focus on innovation and technology leadership, Intel aims to deliver superior performance, power efficiency, and AI capabilities with its upcoming Meteor Lake processors. These branding changes reflect Intel's commitment to providing the best client solutions while enabling customers to make informed choices in the rapidly evolving PC market
