Photos have leaked onto the web, this round it is Inno3D with GeForce GTX 1070 cards. On their website there are photo's posted of three models, the Founders edition, the iChill X3 and iChill X4.
All models of the Inno3D GTX 1070 are bundles with a mouse and licenses for the 3DMark (2013) benchmark. The Founders Edition is obviously the Nvidia reference card while on the iChill X3 you can spot their own triple-fan cooler. The X4 model has an extra top fan for cooling likely the VRM. Specifications as clock frequencies are still missing.
Reviews of the GeForce GTX 1070 you'll spot within the next 24 hrs, overall it is expected that the product sits at GTX 980 Ti performance levels. Have a peek of the photos.
Inno3D Shows First Custom GeForce GTX 1070 cards