Unconfirmed rumor sets the upcoming GeForce GTX 970 and 980 pricing at US $399 and US $599 respectively. I am tagging this as big rumor as the price difference is just too much.
Then again if you look at prices more closely, the 399 USD marker is awfully close to the GTX 780 and the 599 USD marker is rather close to the GTX 780 Ti. Well, just a couple of more days and we'll see how powerful the cards are, what new features they have and what the final pricing will be.
GeForce GTX 970 and 980 is expected to launch during the upcoming GAME24 event which starts On September 18th 2014 at 6 pm PDT.