In a small press-statement, EA sends word it has completed the acquisition of Codemasters, known for their F1 and DiRT series games. The acquisition is valued at approximately $ 1.2 billion, EA said.
Electronic Arts and Codemasters Establish a New Global Powerhouse for Racing Videogames & Entertainment
February 18, 2021
Electronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced the completion of its acquisition of Codemasters for 604 pence (approximately US$8.37*) in cash for each ordinary share of Codemasters with an implied enterprise value of US$1.2 billion.
The combination of Electronic Arts and Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the most passionate, creative and talented game developer and publishing organizations in the industry will enable further growth and continued success for a stable of the most powerful and popular racing brands in the world, including Formula 1®, Need for Speed, DIRT, DiRT Rally/WRC, GRID, Project CARS, Real Racingand more. With this critically acclaimed portfolio, Electronic Arts and Codemasters will be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world.
Codemasters’ critically-acclaimed franchises Formula 1, DIRT, DiRT Rally, GRID and Project CARSwill sit alongside Electronic Arts’ global Need for Speed franchise, fan-favorite Real Racing mobile game, and its EA SPORTS brands, enabling greater innovation and increasing the capability to deliver content and experiences to a truly global audience for racing entertainment. The union will open significant growth opportunities for Codemasters franchises with access to Electronic Arts’ network of more than 430 million players and industry-leading multi-platform subscription services. Electronic Arts also brings deep data and analytics capabilities to the Codemasters development and publishing teams, providing audience insights to accelerate the performance of key franchises. These capabilities, as well as Electronic Arts’ global publishing, marketing and game development strength, will unlock new opportunities for the combined group’s portfolio of racing games and content to reach and deeply engage more players around the world on console, PC and mobile.
The acquisition of Codemasters is part of Electronic Arts’ growth strategy focused on delivering more exceptional experiences and top live services, and reaching more players on more platforms around the world. The acquisition of Codemasters is also expected to grow net bookings and underlying profitability for Electronic Arts.
Right, we're wondering how many loot boxes, optional skins and season passes F1 2021 will get.
EA completes acquisition of Codemasters
