Creative Technology is pleased to announce a strategic alliance with Skyworth, incorporating the acclaimed Super X-Fi Spatial Holographic Audio technology into their latest line-up of televisions, featuring cutting-edge miniLED 4K models. Following its receipt of 23 accolades at CES 2019, Super X-Fi is poised to redefine the auditory experience on Skyworth's premier television sets, elevating home entertainment to new heights.
Super X-Fi technology reimagines the auditory encounter, adeptly replicating the immersive auditory sensation of a high-end multi-speaker system within the confines of headphones or earphones. Distinct from conventional audio processing, this groundbreaking spatial audio technology transcends the constraints of flat and uninspiring sound, imbuing each note, rhythm, and whisper with an extraordinary sense of dimension, authenticity, and immersion.
At the heart of Super X-Fi lies state-of-the-art AI technology, which astutely assesses the unique contours of individual heads and ears, tailoring audio output to align with each user's distinctive auditory profile. This personalized approach guarantees the highest attainable audio quality, meticulously customized to individual preferences and hearing attributes.
With this collaboration, users can delve into the world of Super X-Fi with SXFI READY headphones, including Creative Zen Hybrid, Creative Outlier Pro, and Creative Zen Air, in addition to SXFI READY headphones from other manufacturers. To commence the journey, merely connect your SXFI READY headphones to SXFI READY Skyworth televisions, such as the A5D, A5D Pro, A7D, and A7D Pro, along with forthcoming models. Seek the SXFI READY emblem on compatible SXFI READY headphones, IEMs, and True Wireless products, and embark on an unparalleled auditory odyssey.
The integration of this groundbreaking audio technology seamlessly aligns with Skyworth's next-generation video technology. Customers can savor a quantum leap in visuals alongside immersive, customized audio experiences while accessing popular streaming platforms such as 腾讯视频 (Tencent Video) and 爱奇艺 (iQiyi), as well as various media sources.
"We are excited to collaborate with Creative in introducing Super X-Fi Spatial Holographic Audio to our 2023 TV models," expressed Jiang Run, Vice General Manager of Domestic Business Division at Skyworth. "By amalgamating Creative's Headphone Audio expertise with our avant-garde video technologies, we deliver the ultimate TV headphone experience to our clientele."
"Creative is honored to join forces with Skyworth to introduce Super X-Fi Spatial Holographic Audio to both the Chinese and global markets through their latest televisions. With the seamless incorporation of Super X-Fi Audio's generational enhancements, customers can effortlessly enjoy Super X-Fi across all content," affirmed Lee Teck Chee, VP of Technology at Creative.
The collaboration between Creative and Skyworth signifies a breakthrough in the convergence of audio and visual technologies, exemplifying the commitment of both enterprises to delivering innovative solutions that enhance consumer entertainment experiences.
Lastly, this partnership paves the way for future collaborations between Creative and other industry stakeholders, expanding the reach and impact of this transformative technology, and bringing Super X-Fi Spatial Holographic Audio to an even broader range of consumer electronics and PC platforms.
