Coca-Cola and Beats by Dr. Dre have joined together to release the EKOCYCLE headphones. These headphones are made from recycled materials to help raise environmental awareness amongst the younger generation. The EKOCYCLE brand will premiere its first 60 seconds television commercial on August 1st, 2012 in the U.S. market during the telecast of the Summer Olympic Games. The Beats by Dr. Dre EKOCYCLE headphones are priced at around $349.
