ASUS today announced a new TUF Gaming logo to reinforce its expanding mission as the premiere PC gaming series for those who demand superior durability, dependable stability, and great value. 

This exciting new look will complement the foundation of TUF Gaming while signaling the start of what’s yet to come. The first product line to implement the new TUF Gaming logo will be the latest ASUS TUF Gaming NVIDIA® GeForce RTX™ 3000 series graphics cards, launching now. Additional TUF Gaming products will adopt the new family design language starting in early 2021, including motherboards, graphics cards, laptops, desktop PCs, cases, keyboards, mice, headsets, monitors, power supplies, and coolers.

The TUF Gaming Mission: For those who demand durability and stability above all else

The new TUF Gaming logo fulfills the needs of an expanding mission. The product series now covers a wider range of product lines designed for a more diverse audience that spans from younger users and new recruits all the way through to seasoned DIY veterans. To accommodate the growth of the TUF Gaming product series, this new look projects modern simplicity with clean lines and sharp angles, which is a departure from the emblem of the current logo. These geometric design elements are also carefully aligned in order to reinforce the dependability and stability that defines the TUF Gaming series.

Even though the logo is changing, the foundation of the TUF Gaming product series stays the same. Every TUF Gaming product is rigorously tested for stability, durability and comes loaded with essential gaming features, and exhibits unique and distinctive style.

For more information, please visit the TUF Gaming website: https://www.asus.com/us/TUF-Gaming/