ASUS has injected another GeForce GTX 1080 SKU into the market, at a better lower price. It is already available on eggy at 625 USD and basically is a more conservatively clocked ROG GTX 1080 under the STRIX label with AURA LED activity. 

The card comes with a boost clock of up to 1810MHz and has a 1671 MHz base clock with default 8 Gbps memory. It has the longest name ever though: "ASUS ROG STRIX GeForce GTX 1080 A8G Advanced Gaming Aura", there you have it.

It's all custom with 8 GPU + 2 memory power phases, has a nice dark aesthetic feel and comes with the latest iteration of the DirectCU III cooler with Direct-GPU contact heatpipes (the heatpipes literally touch the GPU). Much like all premium graphics cards (aside from the founders edition) that we tested up-to 60 Degrees C the card will even stay in passive mode, e.g. the three fans will not spin. The ROG STRIX GTX 1080 cooler is now also fitted with an RGB LED system that lights up both the front and backside in a very tasteful manner, it's called the Aura RGB LED lighting system. We'll take a closer look at that in the photo-shoot of course. The ROG STRIX GeForce GTX 1080 has been fitted with both a 6-pin and 8-pin power connector and at the backside you'll find a matte black solid back-plate. This model again has two 4-pin PWM fan headers .

The ROG Strix GeForce GTX 1080 graphics card is packed with exclusive ASUS technologies, including DirectCU III with Patented Wing-Blade 0dB Fans for 30% cooler and 3X quieter performance, and industry-exclusive Auto-Extreme Technology for premium quality and the best reliability. Aura RGB Lighting enables greater customization flexibility and VR-friendly HDMI ports let you easily enjoy immersive virtual reality experiences. ROG Strix GeForce GTX 1080 also has GPU Tweak II with XSplit Gamecaster that provide intuitive performance tweaking and instant gameplay streaming.