In the fall, Apple will offer a paid streaming service: Apple TV+, a TV service with its own programming. The company announced this on Monday during a presentation in California.

There where a lot of big names on podium, Steven Spielberg, actors Reese Witherspoon, Jennifer Aniston, Steve Carell ( The Office ) and Oprah Winfrey entered the stage to officially announce their collaboration with Apple. In addition, actors Jason Momoa ( Aquaman ), Alfre Woodard ( 12 Years A Slave ) and Kumail Nanjiani ( Silicon Valley ) are working on new series for Apple TV+.

Apple TV+ will be available in one hundred countries in the fall. It is not known how expensive a subscription to the streaming service will be. In addition, Apple is updating the regular Apple TV app, which now offers access to US paid TV channels and streaming services in the US, such as Hulu and Amazon Prime. Users get access to multiple channels through the Apple app that they can watch without advertising. In addition, Apple is moving the purchase of films and series via the iTunes Store to Apple TV and is making the Apple TV app available on smart TVs from Samsung, Sony and LG, and the set-top boxes Roku and Fire TV.

The service can add offers from HBO, Showtime and Stars . Netflix does not seem to among the supported streaming services. The new Apple TV will be available in more than 100 countries in the future. As of May, Macs, but also smart TVs from Samsung, LG, Sony and Vizio will be supported. In addition, the app will be available for Roku and FireTV.