As you guys know AMD has been selling AMD Radeon series memory for a while now, it's just that it is solely available in the USA. This will change soon as in the upcoming weeks AMD will introduce AMD branded memory in the EU. AMD will make use of Dataram memory modules. The first series will be the Radeon R9 Gamer Memory which basically is a reference to the high-end series graphics cards.
The memory series will be clocked up-to 2400 MHz and will support AMP. AMD's own XMP and BIOS ability to store memory profiles and tweakability. Expect bundles, so APU / motherboard and memory kits to become available with this kind of memory.
