And that's even with big price cutes. ASUS, Gigabyte, and MSI are having a hard time convincing vendors to buy Radeon RX 6000 cards.

At least that's what Mydrivers is reporting.  The cause is similar to that of NVIDIA GPUs, which suffered a significant price increase during mining but have since dropped significantly. AMD's Radeon RX 6000 series graphics cards have reduced in price more than NVIDIA's GPUs, and there is now little to no demand for gaming cards. AMD reported a reduction in gaming graphics card sales in its most recent earnings (Q2 2022), and while the division's revenue was up 32%, it was mostly due to robust growth in the semi-custom gaming sector. Microsoft's Xbox 360 and Sony's PlayStation. Revenue grew 32% year on year to $1.7 billion, with semi-custom growth more than offsetting losses in graphics card sales.

As a result, AMD partners like Sapphire have already announced a price decrease for their Radeon RX 6000 series graphics cards. The Sapphire Radeon RX 6700 XT has been reduced in price from $543 to $440. Similar price decreases are planned for the rest of the manufacturer's high-end and low-end products. The RX 6600 was designed to compete with the RTX 3060 series, and the price differential is already $100-$150. Outside, the RTX 3060 starts at $350, while the RX 6600 starts at $260. The RX 6600 is no exception. The RX 6700 is now $480, but its competitor, the RTX 3070, is still retailing for $550 or more. The biggest price differential in the same segment demonstrates that, while NVIDIA GPUs are still in demand (albeit at a considerably lower level than last year), Radeon card sales have dropped dramatically.

Below current Radeon RX 6700 XT pricing:

AMD Radeon RX 6000 graphics cards are becoming a tough sell