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Q: For the consumer market, what products do you anticipate to see the most growth in for the next 12 months?
If we look at form factors in general, without a doubt the SATA 600 segment will continue to dominate the consumer market and continue to grow. With the release of our entry level product in the second half of the year we are going to cover the entire market and will be able to position ourselves for growth in all market segments.
In the coming years we are also going to see the adoption for M.2 increase and we are also investing in the PCIe prosumer and workstation market with our latest Revo 350 that you have just reviewed.
Q: What is the primary focus for OCZ Storage solutions in 2014 ?
Our overlying goal for 2014 is to grow our market share in both the consumer and enterprise segment. As I mentioned previously, now having direct access to NAND in combination with our own controller, firmware and software puts us in a good position to do just that.
In order to achieve our goals we are focused on continuing to increase the sales on our current products and also launch new market leading products. From a product perspective our main focus areas are reliability, endurance and (sustained) performance.
Q: SATA3 is a bottleneck for your SSDs, are your excited about M.2. and SATA Express and what can we expect from OCZ Storage solutions on the short term on such products.
To be honest, right now for the regular user, the SATA 3 (or 600) is not a bottleneck in real life yet. In our real world, performance of every SSD drops after a certain time to a level that the SATA interface can still fulfill quite well. There are situations that you can think of that will really saturate the bandwidth of SATA 3, but really; how much does that really happen today in a normal computer? (semi) professional workstations is a different ballgame though and this is where we see a further adaptation into PCI-e solutions that exploit a much wider bandwidth as we know. This is where you will see the latest addition in our product portfolio. We expect a wider adoption of M.2. to start taking place next year.
When it comes to the enterprise segment it is a different story. The bottleneck of SATA3 is very apparent just looking at the projected growth for PCIe for example, analysts are predicting it to double in the coming three years to over 40% of the server SSDs.
Q: What is your focus on right now when we talk about consumer SSDs ?
Same answer here again; quality, endurance, reliability and performance, but I guess that does not surprise you anymore? Of course price is a very important factor as well, but our first priority is to have our customers enjoy an SSD that they can rely on. Today, in a week, a month and yes even after 5 years of use. After all, that’s WHY you buy an SSD for, right?
