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Q: Is there / are there any changes to your manufacturing stream and location since you now fall under the Toshiba arrangement? In direct relation to that, are there dis/advantages in the final assembly and QA?
The manufacturing facilities have been acquired by another Toshiba partner and in that respect, we have some changes. The only real change we see here is that OCZ now has the possibility to benefit from scale advantages resulting in lower production cost. We have already seen quite a dramatic price change during the course of the last months, creating a much better competitive position in the market.
Q: After all that has happened last year, the OCZ brand got a little tainted. Why did Toshiba choose to keep the OCZ name for branding its product ?
That’s a question I understand very well. It might seem that way from the outside but actually that is not entirely correct. As a brand we have had some set-backs in the consumer experience. But the cause was well before the year 2013 which back then led to a tainted brand experience as you well described. It might seem to have arisen in 2013, but it was well before that. And as I mentioned earlier, Toshiba acquired OCZ for the strong brand awareness it has in the market, building on the new BF3 platform, new products and let’s also not forget the software side of things. Since then OCZ has grown in a much larger and complete undertaking supplying professional storage solutions in the datacenter environment, dealing with Windows-, SQL- and virtual environments on top of the consumer solutions.
Q: What is happening to all warranties of previous OCZ product. Also does the takeover prolong warranties for products like your PSUs ?
No. All PSU warranties have been taken over by the company Firepower Technology, who have bought the PSU business unit including all warranties of previously sold products by OCZ Technology including the PC Power & Cooling products. How that is going to work from here on, I have no knowledge about and I can’t really comment.
Q: I think I heard that the PSU segment was purchased by FirePower technologies ? Can you elaborate a little on that ?
See my previous answer.
