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As stated the card remains passive thanks to its cooling solution, up-to a GPU temperature of 60 Degrees C the fans do not even spin. Once they do they'll try and vent some warm air out of the rear plate. However as you can see already, heat travels upwards and the radiator surface area is not contained, so most warm air will be dumped inside the chassis. As we always state, chassis ventilation is a must.

 
The cooler is impressive in both performance but also size, that's 30 cm / 11.8 inches of graphics card right there. Please always do make sure the card physically fits inside your chassis. For those that wonder, the board is equipped with Micron GDDR5 memory ICs. A 10 phase power supply is responsible for supplying the GP104 GPU with power. 

 
The LED system can be controlled. ROG Strix graphics cards are capable of displaying millions of colors and six different effects for a personalized gaming system and, thus when the graphics card is paired with an Aura-enabled gaming motherboard, easily configurable.
  

And yes, I do think that is a nice looking product with the accents and matte black. Again, I am not a fan of too many logos.