YouTube tests premium subscription if you want to watch at 4K video resolution

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schmidtbag:

I'm sure much of the expense of running it comes down to all the data being uploaded to it and practically staying there forever. Perhaps they should limit what people can upload, or even warn about videos that will be deleted if they were unpopular and go un-viewed for a certain amount of time. YT has become a bit too commercial at this point to be a place to share family videos.
Yes, I don't know how in the hell they manage the mountains of absolute garbage uploaded to their system - must be multi-millions of terabytes of absolute dog$%&$ that have 10 views, that YouTube still has to pay to buy expensive server hard-drives to store them in forever. I don't know how they do it myself. But yes level of ads being shown now to me every time I watch something on the LG Web-OS YouTube app is getting very annoying. But... I still won't buy subscription because you-tubers and advertisers are clever - they now have the ads in the videos themselves so you are still going to get those ads even with premium... like all the LTT crap.
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geogan:

But yes level of ads being shown now to me every time I watch something on the LG Web-OS YouTube app is getting very annoying. But... I still won't buy subscription because you-tubers and advertisers are clever - they now have the ads in the videos themselves so you are still going to get those ads even with premium... like all the LTT crap.
Yeah but pressing the L key 2 or 3 times is usually enough to skip the ad entirely. It's a little annoying but less so than waiting a certain amount of time to click Skip Ad.
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So, I guess ad revenue isn't paying the bills at YouTube anymore? I mean, bandwidth prices just keep dropping every year, as do hardware costs for servers, etc. So, I assume that the fundamentals at YouTube are only getting better, not worse. Is this just a pure cash grab?
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There is a noticeable diference, even on a 1080p display, between the various resolutions. It's probably more due to bitrate and compression than actual pixel count though. I've watched multiple videos at 1440p on my 1080p monitor and there is a noticeable diference, not so much at 4K though. It will be a long time until I upgrade to 4k to be able to consume that kind of content, and I'd first get 1440p as an intermediate cheap option.
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dragonlord:

So, I guess ad revenue isn't paying the bills at YouTube anymore? I mean, bandwidth prices just keep dropping every year, as do hardware costs for servers, etc. So, I assume that the fundamentals at YouTube are only getting better, not worse. Is this just a pure cash grab?
Ad revenue must be enough but they want more, to please the shareholders. This is the common M.O. of startups nowdays, they start by offering a great service/product for cheap or even for free to amass customers quickly and lock them into their services/products, even if this means burning huge amounts of investors cash, then do a public offering, so initial investors and the founders of the companies can make millions and then start to milk customers every way possible, just like any other company...
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anticupidon:

Better yet, Newpipe, Fennec Browser with Unblock...no ads. That until manifest V.3 arrives, which is mandatory BTW...
+1 - Exactly this ^ will happen in Q1 2023 , once they deploy V.3 it will render any adblock on any browser unusable 😕 , and that's when i will stop viewing youtube forever and will become a memory on my brain 😀 . They will push V.3 very hard and make you watch unskipable adds forever and ever ...
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This is getting ridiculous.
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ill never pay for it. Theres is the opportunity to other streaming service to shine.
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Horus-Anhur:

This and the increase in ads, and youtube is becoming like cable TV.
Cannot recall the last time I saw an ad on youtube. It's been many many years. Adblock ftw.
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I've never used YouTube on my TV's software. I have my PC connected to the TV, so I just use Windows on it, so Firefox + Adblock = Bliss. On phone, same thing: Firefox + Adblock = Bliss (even though Firefox on Android isn't the best, it still holds up pretty well, especially the Adblock part). Personally I'd never use Brave again, seeing that they were caught cheating twice, and also to stop using Chrome based browsers altogether.
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1440p is fine if it's available and using FF and Adblock Plus i've never seen any ads.
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Not affecting any videos I watch in 4K on my 4K monitor in glorious HDR...anyone got any links for me to try?
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AlmondMan:

Does anyone actually watch anything in 4k on youtube?
Why would anyone watch blurred 1080p or 720p on a 4K screen?
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seems like it's the age of "let's get what we can from these suckers with any means" era
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Google has been slowly killing YouTube for years now. Let them hasten their own demise if they want. Oddly enough, only music and music videos are worth paying YouTube Premium for... if you use an iPhone...
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Ricepudding:

honestly youtube is one of the worse for it, watched a video the other day 30 mins long, it had 10 ads
I use Adblock, never see a single ad
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chispy:

+1 - Exactly this ^ will happen in Q1 2023 , once they deploy V.3 it will render any adblock on any browser unusable 😕 , and that's when i will stop viewing youtube forever and will become a memory on my brain 😀 . They will push V.3 very hard and make you watch unskipable adds forever and ever ...
AFAIK, many popular adblockers already have updates in the works and should be ready for the transition.
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coth:

Why would anyone watch blurred 1080p or 720p on a 4K screen?
The content doesnt change irrespective of the resolution, i generally listen to rather than watch stuff on YT
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pegasus1:

I use Adblock, never see a single ad
Wanted to just watch something quickly on the TV 😀 Mistakes were made, got blockers on pc and phone just not the TV
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coth:

Why would anyone watch blurred 1080p or 720p on a 4K screen?
Dunno, I find 1080p looks fine on my 4k 55" TV when streaming from my NAS - not worth getting 4k content for when sitting 3 meters away. I don't watch youtube in fullscreen on my PC :| I think my phone is close to 4k? Samsung S10, but I have it set to some lower resolution because who cares about 4k on a phone. 1080p is even too much for viewing on it.