UK etailer is listing prices for Asus Radeon RX 6800 (XT) cards

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#5855975
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Crazy prices. AMD unveiled the 6800XT at $650, which should be about £600, these are AIB models but 200 quid over the ref card? Nuts.
#5856009
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So no cards priced at MSRP yet. Hopefully we will see some consistency with pre-tax prices at £579 and £649 .
#5856011
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Fox2232:

MSRP in USD is without tax. Always been. With every HW, I take MSRP, convert to our currency, multiply by our lovely tax, and I am at our price +-2%.
That means the RRP of the standard card should be £585, so the 6800 XT TUF is £225 more, which is too much to justify IMO just for a better cooler and slightly different PCB design (if it even has that, and even if it does, who really cares about the marginal gains). I mean would you spend £225 on a CPU air cooler? Because that's pretty much what they're asking for.
#5856014
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being priced above reference ? sure ok it's normal and acceptable being priced +33% +50% ? like Angry Joe would say "are you out of your mind ?" 😡
#5856029
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labidas:

crazy... I miss my 500$ flagship cards.
500? man i paid 149 or so for a BFG geforce 8800 GTX which was the top card in 2007 ish ..(crap memory)
#5856032
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Yeah asus expects a premium prices it has always been like that. 3080 strix also costs 1000Eur.
#5856067
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kakiharaFRS:

being priced above reference ? sure ok it's normal and acceptable being priced +33% +50% ? like Angry Joe would say "are you out of your mind ?" 😡
Doesn't that depend on the performance of the cards custom cards? If these cards were to OC like champs and give better than 6900XT performance at only 3/4 the price of a 6900XT then they would look like bargains.
#5856100
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Asus cards are overpriced but not like this, this is simply a store trying to scalpe early adopters... Everyone has noticed the money scalpers have been making in the past so now they want to play the game so they are the ones pocketing the (huge) difference instead of the scalpers. Moral of the story: don´t buy from scalpers, no matter who they are!
#5856850
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insane prices
#5857473
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labidas:

MSRP for 8800GTX was 599$. (nov, 2006)
Well when you used to play poker with the owner of a certain well known hardware supplier then you got good deals xD

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