2 weeks from now... "Intel welcomes Scott Herkelman to its graphics division".

jebaited.

Maybe this will mean a change in how AMD develops their GPUs. AMD really needs to invest in having dedicated units for Ray-tracing, BVH traversal and Tensor operations.

do, do, do, and another one bits the dust!.................

Probably a dead end job and he wants out. Pushing no innovation for years in a row must have become pretty tedious.

I remember how he had to lie through his teeth on the stage about the amazing performance of the 7900 XT and XTX, only to end up quite underwhelming. (And you could see it on his face that he KNEW it wasn't real) And the launch of 7800 XT which is about 0.00% "faster" than 6800 XT That can be very stressful in the long run...

It is time something to change how amd develop and market their gpus. 7800xt is selling well they need more cards like that.

The guy always seemed a bit awkward during presentations. Guess it's tough to talk about stagnation.

Horus-Anhur:

Maybe this will mean a change in how AMD develops their GPUs. AMD really needs to invest in having dedicated units for Ray-tracing, BVH traversal and Tensor operations.

Pretty much the only way. But maybe they simply cant. They seem pretty stuck in the 2010's as far as tech and soft goes. It's not about "Catching up" with Nvidia anymore I think, but rather how are they gonna survive just peddling raster cards?

alanm:

2 weeks from now... "Intel welcomes Scott Herkelman to its graphics division".

Why would they hire him???

Nvidia isnt any better. They offer new features and performance on two of their top cards which mind you are very expensive and the rest is just gimmick low-midrange cards that are far to limited for my liking. Amd offers very competitive 16gb and 20gb gpus cheaper for great rasterization. If you really want to milk some cyberpunk by all means buy yourself a 4090.

AuerX:

Pretty much the only way. But maybe they simply cant. They seem pretty stuck in the 2010's as far as tech and soft goes. It's not about "Catching up" with Nvidia anymore I think, but rather how are they gonna survive just peddling raster cards?

Of course they can catch up. Just look at what they did in the CPU space. AMD is making top of the line products. And AMD does have tensor cores in CDNA. They can just port those blocks into RDNA. But most important, AMD needs to reinforce their Radeon team with more people and resources. What AMD can't do is remain iterating on the style of RT and ML, they have on RDNA2 and RDNA3. That is a dead end.

Undying:

Nvidia isnt any better. They offer new features and performance on two of their top cards which mind you are very expensive and the rest is just gimmick low-midrange cards that are far to limited for my liking. Amd offers very competitive 16gb and 20gb gpus cheaper for great rasterization. If you really want to milk some cyberpunk by all means buy yourself a 4090.

AMD will have to get cooking on Path Tracing eventually, it's going to be the future of videogame lighting. Years from now even a iGPU will be able to render it. They need to stop bullshitting around with focussing on blocking competition tech, they're blinded by it.

TheDeeGee:

AMD will have to get cooking on Path Tracing eventually, it's going to be the future of videogame lighting. Years from now even a iGPU will be able to render it. They need to stop bullshitting around with focussing on blocking competition tech, they're blinded by it.

UE5 and lumen GI is the future of graphics most probably as majority of games will be using it. Amd cards doing really well there.

Horus-Anhur:

Maybe this will mean a change in how AMD develops their GPUs. AMD really needs to invest in having dedicated units for Ray-tracing, BVH traversal and Tensor operations.

AMD doesn`t have the resources to develop everything they want/need, they have to pick their battles wisely and leave something behind. Unfortunately, it seems they choose their GPU division behind everything else... Also, i prefer general units capable of doing everything instead of to much dedicated hardware, but i know this might not be the best option.

TheDeeGee:

The guy always seemed a bit awkward during presentations. Guess it's tough to talk about stagnation.

Not everyone feels comfortable on a stage. And AMD`s biggest problem is not pure performance, but performance/price ratio. If they could price their cards better regarding prices, they could really hurt Nvidia and claw back some much needed market share.

AuerX:

Why would they hire him???

He was Nvidia's graphics business manager before AMD, so you never know.. 😀

AuerX:

Why would they hire him???

Intel hired Robert Hallock from AMD last year so why not Scott as well 🙂

Horus-Anhur:

AMD really needs to invest in having dedicated units for Ray-tracing, BVH traversal and Tensor operations.

I disagree. What AMD desperately needs is to invest more in their drivers. The performance is there but they squander it with terrible code, hence their GPUs aging like "fine wine". The 7000 series' RT performance isn't that far behind Nvidia's, especially for how immature it is. The problem is, without DLSS or a 4090 competitor, there aren't really any AMD GPUs that make sense to buy if you want to do RT. Their design is good in the same way Zen's AVX512 design is good: make a simpler design where you can mostly double-up (or halve) neighboring elements. Sure, it won't work as well as dedicated hardware (Intel's AVX512 is generally faster too) but such a design means there are fewer transistors going to waste for applications that don't use them, and, it also just means a reduction in total transistors. That means you can scale up with more cores to compensate. Meanwhile, on paper, CDNA is extremely competitive against Nvidia, again due to having an architecture that can scale FP precision relatively efficiently. The problem is, AMD's software for CDNA is hot garbage. Unless your firm works with AMD directly, or you aren't crippled by their litany of limitations, it's a no brainer why Nvidia rakes in all the workstation and server marketshare. So - I actually hope they don't have dedicated units.

TheDeeGee:

The guy always seemed a bit awkward during presentations.

It would help if he didn't stand out by wearing a jersey.

Netherwind:

Intel hired Robert Hallock from AMD last year so why not Scott as well 🙂

Also Raja Koduri some time ago, though that didn't work out all that great for Intel 🙂.

Vananovion:

Also Raja Koduri some time ago, though that didn't work out all that great for Intel 🙂.

That one was a plant to sabotage Intel 😀