liquid cooled laser projectors will probably laugh their asses off this

Forgetting the fact the screen looks too small for the space in the last two pics, the only question for cinemas is whether it's cost effective. That is, is it more expensive than a proper cinema projector (which are bloody expensive as well) and how long does it last. To be honest, I fail to see how it could be more cost effective. I know I wouldn't pay more for a movie ticket simply because a screen like this was in use. Although things might be different for people living in countries where movie tickets aren't so pricey.

Well in my country there isn't a cinema with 4k. And good cinema projectors are up of 8-10k euro not to mention that 25-30% is the bulb when you need to change it. First off the picture will be better that's for sure and secondly I doubt Samsung will put effort into something for professional market if it's not cost effective since it's main market will be cinemas which are all about making money. I hope it's adobted well and other brands start making them so the price goes down.

Maybe these are for private individuals and corporations. I can't imagine something like this being used in a public theater. People throw food and drinks at the screens all the time in movie theaters. Replacing a reflective screen and maintaining a projector has to be way more cost effective than replacing one of these every time someone trashes it. Unless I'm confused and they're talking about a new projector???

I don't go to the Cinema to watch television. Who-in-the-frack thought this was a good idea? Who the blazes are Samsung hiring these days? Phones catching fire and exploding. Members of staff being arrested for extortion and torture. Now, they are releasing a big television for cinemas. Just WHO are they hiring? I want names, people.

I can't imagine something like this being used in a public theater. People throw food and drinks at the screens all the time in movie theaters. Replacing a reflective screen and maintaining a projector has to be way more cost effective than replacing one of these every time someone trashes it.

It sounds like you live in a really rough neighbourhood. The worst I've ever seen is someone accidentally knocking over their popcorn.

Well in my country there isn't a cinema with 4k. And good cinema projectors are up of 8-10k euro not to mention that 25-30% is the bulb when you need to change it. First off the picture will be better that's for sure and secondly I doubt Samsung will put effort into something for professional market if it's not cost effective since it's main market will be cinemas which are all about making money. I hope it's adopted well and other brands start making them so the price goes down.

It's more like $30k on up last I knew. I have my doubts that this will go anywhere since they're likely not serviceable and the QC required is going to keep cost up.

I don't go to the Cinema to watch television. Who-in-the-frack thought this was a good idea? Who the blazes are Samsung hiring these days? Phones catching fire and exploding. Members of staff being arrested for extortion and torture. Now, they are releasing a big television for cinemas. Just WHO are they hiring? I want names, people.

Uhhh, you go the Cinema to watch movies. Why does it matter if it's projection or a huge lcd screen?

HDR aside, it is a logical step. The question is, Is it in the right direction? Since the advent of consumer television sets, the aspect ratio has mimicked that of movie theaters. That is why movie houses were up in arms thinking that TV sets would cause people to stop going to the movies. They in turn developed wider aspect ratios and unrivaled sound systems to keep the differential quite large. Well, sets updated their aspect ratios and we now have Dolby Atmos and DTSX. We even have digital projectors. Now the sets have actually moved into the movie house. Who saw this coming? Did the movie houses throw in the towel? Aside from price, as long as the resolution, clarity, motion, and color is superior to what can be had for the average home, it will still be a presentation that the majority of people can only enjoy by going to a show. EDIT: How loud is the coil whine?

Well in my country there isn't a cinema with 4k.

People throw food and drinks at the screens all the time in movie theaters.

Where do you two guys live? I'm really confused... First of all... are there any 2K cinemas still out there? Or are you referring to film projectors? Is it because it's a very small country (Vanuatu or something like that) or is it because there's money for internet but not for a single 4K projector in the whole country? Second of all... where the hell do people through food and drinks at the screens? I... can't... even... just... what the hell?!?!?

Uhhh, you go the Cinema to watch movies. Why does it matter if it's projection or a huge lcd screen?

Uhhh, It matters. I want the light reflected off the screen to hit my eyes, not the LCD pixels emitting light to hit my eyes. The difference is huge, it's everything. infinity:1 contrast ratio

Not knowing the estimated lifespan, it could be more of a cost effective alternative for the smaller theaters in a multiplex. No need for a projector of any kind. It therefore stands to lower the amount of laborers needed to run the theater. They just need a scaled down version of say Netflix's storage and transmission setup.

Not knowing the estimated lifespan, it could be more of a cost effective alternative for the smaller theaters in a multiplex. No need for a projector of any kind. It therefore stands to lower the amount of laborers needed to run the theater. They just need a scaled down version of say Netflix's storage and transmission setup.

Single screen setups cannot afford a mega-massive cinema television 40 foot across anyway, besides... Cinemas from single screens all the way up to and including mega multiplexes do have have projectionists anyway, it's all handled by a computer system: https://www.sony.co.uk/pro/article/digital-cinema-tms-product-tour-video Sony have got the best, although it can be argued that Barco have got better projectors: https://www.barco.com/en/Products/Projectors/Cinema-projectors/High-contrast-6P-RGB-laser-cinema-projector-for-premium-large-screens.aspx With Barco hardware and software, you could literally run an entire multiplex with an iPad...no need for staff, at all. If it breaks down? Yeah, not an issue as you will have "5 9's" level of service and care from whichever manufacturer and supplier of hardware/service so if it goes wrong, they are the ones to blame and pay you for lost income...and they will send someone out to fix it interfrastically.

Single screen setups cannot afford a mega-massive cinema television 40 foot across anyway, besides... Cinemas from single screens all the way up to and including mega multiplexes do have have projectionists anyway, it's all handled by a computer system: https://www.sony.co.uk/pro/article/digital-cinema-tms-product-tour-video Sony have got the best, although it can be argued that Barco have got better projectors: https://www.barco.com/en/Products/Projectors/Cinema-projectors/High-contrast-6P-RGB-laser-cinema-projector-for-premium-large-screens.aspx With Barco hardware and software, you could literally run an entire multiplex with an iPad...no need for staff, at all. If it breaks down? Yeah, not an issue as you will have "5 9's" level of service and care from whichever manufacturer and supplier of hardware/service so if it goes wrong, they are the ones to blame and pay you for lost income...and they will send someone out to fix it interfrastically.

Cool to know about that software from Sony. Mainly dealt with warranty and royalty calculations; other end of the bizz. Cannot imagine that projector being any cheaper than that jumbotron. My thinking is more in line with less parts...less things to go wrong. The theaters already have the basic storage infrastructure since movies are no longer shipped but downloaded. It's an alternative. Mind you the trade off is a picture of lessor quality. Monitors are monitors. Projection has always been better to my eyes; so hear you there. EDIT: from the avsforum.com article:

...According to Sang Kim, Vice President of Samsung Electronics America, “As the popularity of advanced at-home entertainment systems and streaming platforms increases, theaters must reposition themselves as a destination for an incomparable viewing experience that consumers simply cannot encounter anywhere else. Our new Cinema Screen technology brings a more powerful and high-quality picture to the big screen, creating an environment where viewers feel as if they are part of every scene.”

EDIT: from the avsforum.com article:

Went there and saw it was a 1.9:1 square pixel image. Star Wars is 2.35:1. Now, this perhaps is not a problem, but if you think about it for a second...this means that any film that is wider than 1.9:1 will have black bars. This is not good - although it will get DCI approval I'm sure, it is still not the same as a projector projecting its image onto an ultra-wide screen using lens shift & zoom. This is Samsung using their excellent Digital Signage technology in cinemas, and trying to add more products to sell to cinema owners...nothing more. I find it hard to knock the strat, but they got weak offense. I'm sure it will work just fine for Cartoons - but if I walk into a cinema and pay $15 + another 5-10 for dogs n drinks, only to find a big frackin' television with black bars for Star Wars... I'm walking out and getting my money back.

You and me both.

besides that it costs money, it also needs secure wifi everywhere (since a theater with multiple rooms will not have that one person sitting in one spot the whole time) and labor is still cheap, so the smaller screens or theaters with only a few rooms will not spend lots of money to "replace" 1-3 workers. most problems "stopping" movie playback can be fixed quicker than it takes to call someone (i worked for the largest multiplex group in germany). and how many customers will be happy to wait when there is a problem (playback), and the only person working there needs to call support first, maybe from another country/ppl not speaking the same language (natively) how many theaters have replaced their concessions with (way cheaper) vending machines? right... just because a country doesnt have 4K projectors, doesnt mean they dont have theaters. most large rooms are still using the (reg) ones for movies and run the digital ones for stuff like imax experience and TV/shows being broadcasted. it might be a good way to update/upgrade smaller and/or older theaters and ppl making lots of money, but i would rather like to see movies shot with (classic) imax (70mm) film and a 16:9 better 20:9 ratio, and replacing other analog films. just the "stability" you get from the way they project, has a huge impact on IQ. any bars around movies are based on what aspect/film was used, but just because STW used a certain ratio 40y ago, doesnt mean we cant change that (for future movies). e.g., just because i had an ide connected hdd 20y ago (and liked it) doesnt mean i 'll keep holding on (to same tech) for the next 20y..

besides that it costs money, it also needs secure wifi everywhere (since a theater with multiple rooms will not have that one person sitting in one spot the whole time) and labor is still cheap, so the smaller screens or theaters with only a few rooms will not spend lots of money to "replace" 1-3 workers. and how many customers will be happy waiting when there is a problem (showing the movie), when the only person working there, needs to call support, maybe in another country with ppl not speaking the same language (natively), right... there are a number of reasons why theaters (no matter the size) still employ ppl. how many have replaced their concessions with (cheaper) vending machines? right... just because a country doesnt have 4K projectors, doesnt mean they dont have theaters. most large rooms are still using the (reg) ones for movies and run the digital ones for stuff like imax experience and TV/shows being broadcasted. might be a good way to update/upgrade smaller and/or older theaters, but i would rather like to see the (classic) imax (70mm) film made into widescreen and replacing the smaller material. just the "stability" you get from the way they project, has a huge impact on IQ. any bars around movies are based on what aspect/film was used, but just because STW used a certain ratio 40y ago, doesnt mean we cant change that (for future movies). e.g., just because i had an ide connected hdd 20y ago (and liked it) doesnt mean i 'll keep holding on (to same tech) for the next 20y..

The item being replaced is the projector. Get with the discussion. Who mentioned concessions? That is where the movie houses make their money. Ticket sales is a far distant second. The movie has to be around drawing a crowd for more than two weeks before the theater sees a dime from ticket sales. Then there is a royalty to pay after that second week based on the total amount of seats in the theater on a per showing basis regardless if the seats are filled or not. The theater the wife and I usually go to got rid of their ticket sales people and moved ticket sales to the concession counter over ten years ago. 15/70 is a huge piece of celluloid to push at 24 frames/sec. HFR on actual 15/70 stock is not easy to achieve for the film camera nor the projector. The platters needed to hold a 2hr movie is unreal. If you ever had a chance to see an actual 15/70 projector, you would have realized that the film travels horizontally across the lamp because the amount of film utilized is so heavy. That is why they upgraded the vast majority of their branded theaters to digital. The black bars appear on TV sets when the aspect ratio is different than the screen's. Traditional film screens do not end up with black bars no matter what the aspect ratio the film being shown utilized. Aspect ratios of films changed because of what I mentioned earlier and what Samsung's VP hit on; coming up with superior offerings that differentiates theaters from home systems to keep people going to theaters. I personally do not see this as such an offering. It is just different. Plus it is a tiled screen.

...but just because STW used a certain ratio 40y ago, doesn't mean we cant change that (for future movies)...

Thank you for proving my point. If you do not care about movies being in the CORRECT aspect ratio, stay at home and enjoy all the black borders you want. WE do not decide the aspect ratio of the movies we watch at the cinema, THE DIRECTOR and CINEMATOGRAPHER does. No one, not even the almighty SAMSUNG and trillions of dollars can and should be able to change that. EVER. Jeez...change the aspect ratio...what's next, you want to turn up on set and demand they add more lighting so you can see it better on your cruddy TN panel television at home? Just, so shocked you even posted it. You must have been trolling, knowing that the trigger-king was reading in this thread...no one with any strain of geekdom in them would ever suggest changing the aspect ratio of films...god damn. I need to take a shower.

Do you realize how many different aspect ratios there are for movies? I guess directors are not geeked out enough.

Not making any sense brah, might be my lack of precision. So let me, like Noah, extend an olive branch. Movie theatres have very large screens, televisions are fixed dimensionally. (digital) Projectors have lens shift and zoom, big televisions do not. Projectors can change their lens, televisions cannot as they do not have lens'. Simply speaking, you do not have to buy a new television to accommodate the original aspect ratio (the "correct aspect ratio"). You lens shift & zoom, or switch the lens. If appropriate or necessary, you change the lens completely - but this is less common than directors and cinematographers choosing 2.35:1 as a standard "widescreen", or if they are just making any old crap for near-simultaneous release on screen and home cinema, 1.78:1-1.85:1 (A good Day to Die Hard). By having black borders in movie theatres, and (mainly) having big televisions as opposed to projectors, makes my brain explode into Alderaan-sized fragmentations which sends waves of disturbance throughout the galaxy.