Kaarme:

With Intel entering the game, theoretically prices could drop somewhat. AMD seems happy with its 20% market share and not overly eager to try to gain more, but Intel will start from 0%, which it obviously needs to raise. Price would be the primary attraction, unless Intel does intels and bribes all the OEMs to include primarily Intel video cards in pre-builts. That would be quite a market right off the bat. How realistic that would be? Who knows.

i would say AMD is realistic about market share, not that they're "happy". the upcoming series (rdna3) is targeting a huge sales increase, but since that's a 10-15% projection (and a lot of work to hit it) they will still be well under 50% share even with the most rosy sales projection. they would have to have revolutionary product and revolutionary supply to do any better than that. time will tell.