NVIDIA Officially Apologizes - Underestimated demand for RTX 3080 FE cards

Published by

Click here to post a comment for NVIDIA Officially Apologizes - Underestimated demand for RTX 3080 FE cards on our message forum
data/avatar/default/avatar26.webp
There are companies that pick product launches, use bots to buy all the early stock and resell to make a profit. I suspect they have targeted this launch, that's why there are more visits then black Friday - it's not real people it's bot farms. They only care about the initial release where the most profit is to be made, so I suspect the situation will recover fairly quickly.
https://forums.guru3d.com/data/avatars/m/250/250418.jpg
Right... As if they didn't know how many they sell each lunch, that 2000 was a crap generation, and they promised up to 2x gains... Many people with 1080/Ti just skiped the 2000, many want something better coming from AMD, and many more want to try and cash in on the hype selling the cards on ebay. For a 27 yo company It would be hard to predict how many people would want a new GPU, right nvidia...
https://forums.guru3d.com/data/avatars/m/218/218363.jpg
ITGuru:

Remember the 3080 does not overclock well, my 2080 ti runs at 2160 core rock solid stable (water cooled), so the difference might be 15-20% if that, and 10 GB mem size ? that is a slap in the face, these clowns are going backwards. People, you are being conned,,,,,wake up!
Well, I'd say your particular case is pretty rare and let's not forget the added cost of a water cooling system. Most people still use air coolers after all. By the way, it is finally proven possible to OC the 3080 with a shunt mod, but water cooling is mandatory due to high temps plus it's apparently not really worth it for 100MHz more.
jbscotchman:

That's gonna be worse.
I'm thinking the opposite when reviews will tell that you pay 100% more for up to 10% more performance vs the 3080 (if the leaks are true).
https://forums.guru3d.com/data/avatars/m/263/263271.jpg
jbscotchman:

That's gonna be worse.
You sure? They had another Week to get more Stock. Also the price is way higher and will probably hold lower profit for scalpers. Not everyone and their mom will grab a 3090, but a 3080 or 3070 for sure. I think it will get a high demand but not as insane as the 3080 launch.
https://forums.guru3d.com/data/avatars/m/165/165018.jpg
Now I don't feel so bad buying a 2070S over the summer.
https://forums.guru3d.com/data/avatars/m/275/275921.jpg
I'll get one, It's half the money of a 2080ti and performs better. It's not a pair of shoes or a purse that you needed for a first date and it got sold out, no need to be emotional about it. Cheaper and faster. That's it.
https://forums.guru3d.com/data/avatars/m/278/278016.jpg
Nvidia you are the biggest dgpu seller on the planet and you underestimate the demand? I really hope Amd can bring competition no need for another "Intel" bs.
https://forums.guru3d.com/data/avatars/m/275/275489.jpg
No one has the evidence for either high demand or low demand, as the actual sales charts are kept private. Knowing Nvidia and its marketing practices for years, I agree with most of the people in here, that regardless of what the actual demand is, this seems like just a unethical and artificial way to push up demand.
https://forums.guru3d.com/data/avatars/m/80/80129.jpg
HybOj:

This "release" is one of the biggest piles of lies Ive seen a company to produce, and Ive seen a lot already. 3080 is NOT 2x 2080 The real performance of AIB cards will be lower than the golden samples FE Cards are not even available (like 20 cards for a major vendor I know about... not 200 or 2000 cards, but 20) 3090 - the "BFG" is 10% faster than 3080 but costs 1000USD more.. yet is still a GAMING cards, because it has no PROdrivers. This is steaming pile.. enjoy your preorders. I will absolutely not support company like that. What so ever.
I agree it was pretty misleading. They had one slide that said "up to" but the other definitely flat out said 2x 2080 performance. Further they went a weird route with the Linus video and made the claim they were only talking about 2x in RT games - but the slides don't indicate that at all and it's not even true regardless. That being said I totally want to buy one.
AsiJu:

And because demand is so great and supply is low, we have to increase prices... Guess we know now why the release pricing seemed suspiciously affordable versus Turing. It doesn't make sense they "underestimated" the demand. If they did that basically means NV themselves wasn't expecting the cards to sell well. Reminds me of this:
We know they expected to sell well because of their guidance for next quarter - the question is how much they'll exceed that guidance. If they post 10-20% beyond expected revenue then the demand was real. _ I said it in the other thread and I'm going to say here: I'm 95% confident Nvidia switcharoo'd the cards at the last minute because of AMD. I bet the lineup was originally 3090 = Titan = GA102 3080 = 3080 Ti = GA102 3070 = 3080 = GA104 Typically the GX104 cards are always the X080 - performance wise they fall much closer to previous generation's Ti models (1080 wasn't much faster than a 980Ti, 2080 wasn't much faster than a 1080Ti, 980 wasn't much faster than a 780Ti) but here the 3080 is GX102 and it's suddenly 30-40% faster than the previous generation Ti. Supply for it seems low - Nvidia is claiming it's over demand (this is probably partially true) but I'm willing to bet supply is low because it was intended at a higher, Ti pricepoint. But Nvidia switched it at the last minute because AMD is going to be more competitive this round and/or the switch to Samsung 8nm didn't give them the performance they were expecting. The 3090 is similar - why are they doing a 30'9'0 now? This generation? It's over double the price and is only 10-15% faster? The large VRAM pool make it sound more like a Titan but the Titan branding isn't here - the landing page indicates it's for gaming, where as the Titan RTX page doesn't say the word "gaming" at all. I guarantee you this thing was originally going to be a Titan, again at a higher price point, but they had to swap it to a geforce because the brand alone will increase sales and if AMD somehow manages to punch above the 3080 or tie it, they can still say they have the fastest card. I could be wrong, obviously, but I think the entire launch supply issue, product lineup, naming scheme weirdness, etc all makes way more sense if you look at it this way.
https://forums.guru3d.com/data/avatars/m/80/80129.jpg
deusex:

Load of crap. They are simply waiting for AMD release.
To do what exactly? If anything it benefits them to sell as many as they can prior to AMD release.
https://forums.guru3d.com/data/avatars/m/272/272728.jpg
At this point the terrain has been arranged for Navi launch in such a positive way that AMD never dreamed of. But is AMD smart or resourceful enough to take advantage of this?
https://forums.guru3d.com/data/avatars/m/246/246171.jpg
If this is honest, it really shows how out-of-touch Nvidia is with reality if they seriously didn't see why this GPU would have such high demand. First they didn't understand why the RTX 2000 series wasn't selling well (seriously... just because it has tensor cores, doesn't mean it's suddenly going to be high in demand) and now they don't get why something faster than a 2080 Ti for less than half the MSRP is very appealing? Are they actually serious? This outcome is as obvious as having the average child choose between burnt broccoli vs chocolate cake.
Error8:

At this point the terrain has been arranged for Navi launch in such a positive way that AMD never dreamed of. But is AMD smart or resourceful enough to take advantage of this?
No, probably not. AMD's marketing team (particularly for RTG) is going to screw this up somehow. We better hope their Windows driver devs have got their act together, because the drivers will otherwise be their ultimate downfall.
https://forums.guru3d.com/data/avatars/m/282/282392.jpg
The fact they called the release a 'Gift' for us gamers too, hell more folks are without GPUs right now than before the release and those that got stung most are those that invested most in their previous gen. (X 2080TI owners).
data/avatar/default/avatar01.webp
Denial:

I agree it was pretty misleading. They had one slide that said "up to" but the other definitely flat out said 2x 2080 performance. Further they went a weird route with the Linus video and made the claim they were only talking about 2x in RT games - but the slides don't indicate that at all and it's not even true regardless. That being said I totally want to buy one. We know they expected to sell well because of their guidance for next quarter - the question is how much they'll exceed that guidance. If they post 10-20% beyond expected revenue then the demand was real. _ I said it in the other thread and I'm going to say here: I'm 95% confident Nvidia switcharoo'd the cards at the last minute because of AMD. I bet the lineup was originally 3090 = Titan = GA102 3080 = 3080 Ti = GA102 3070 = 3080 = GA104 Typically the GX104 cards are always the X080 - performance wise they fall much closer to previous generation's Ti models (1080 wasn't much faster than a 980Ti, 2080 wasn't much faster than a 1080Ti, 980 wasn't much faster than a 780Ti) but here the 3080 is GX102 and it's suddenly 30-40% faster than the previous generation Ti. Supply for it seems low - Nvidia is claiming it's over demand (this is probably partially true) but I'm willing to bet supply is low because it was intended at a higher, Ti pricepoint. But Nvidia switched it at the last minute because AMD is going to be more competitive this round and/or the switch to Samsung 8nm didn't give them the performance they were expecting. The 3090 is similar - why are they doing a 30'9'0 now? This generation? It's over double the price and is only 10-15% faster? The large VRAM pool make it sound more like a Titan but the Titan branding isn't here - the landing page indicates it's for gaming, where as the Titan RTX page doesn't say the word "gaming" at all. I guarantee you this thing was originally going to be a Titan, again at a higher price point, but they had to swap it to a geforce because the brand alone will increase sales and if AMD somehow manages to punch above the 3080 or tie it, they can still say they have the fastest card. I could be wrong, obviously, but I think the entire launch supply issue, product lineup, naming scheme weirdness, etc all makes way more sense if you look at it this way.
As much as I wish of AMD being the reason behind all this, I think it is probably Samsung 8nm process, they told us that Nvidia worked with Samsung to improve the process during Ampere presentation, and I think in the end they couldn't reach the desired clockspeed (at a reasonable TBP) and changed the whole price/name stack. Ampere sole shortcomings as an architecture is the lack of clockspeed upgrade to go with the massive gain in cuda core count (while barely any change made to the TMU, ROP and SM count).
https://forums.guru3d.com/data/avatars/m/216/216349.jpg
For me, this smells of a rushed released probably caused by whispers in the wind about the unexpected high performance of the upcoming Navi, causing Nvidia to launch earlier than they should, despite the low stock, so they can sell as much as possible berofe AMD reveals their new cards.
https://forums.guru3d.com/data/avatars/m/259/259564.jpg
Amaze:

Google search disagrees with you.
I think we're all being dishonest if we try to pretend like it isn't both of these things. Demand is higher for a generation, but it's not the orders of magnitude higher that they're claiming. If you go back in your google search terms to GTX 1080, it's even closer. You can also do like basic math to see that the quantities just aren't there. Microcenter, one of the four US retailers (Amazon, Microcenter, Best Buy, Newegg) gets about a thousand units across the country on launch day? And someone wants to tell me that there isn't a shortage on top of extreme demand? Come on. It's clear to me that Nvidia rushed this out to get out ahead of AMD and didn't have the stock available. Higher demand has worsened the situation.
https://forums.guru3d.com/data/avatars/m/258/258664.jpg
I simply call... BS.
https://forums.guru3d.com/data/avatars/m/254/254725.jpg
fantaskarsef:

I simply call... BS.
The alternative is almost sad.
https://forums.guru3d.com/data/avatars/m/260/260855.jpg
Damned if they do, damned if they don't. The anti-Nvidia hate train plows on with any BS excuse it can find. 🙄
https://forums.guru3d.com/data/avatars/m/282/282392.jpg
rm082e:

Damned if they do, damned if they don't. The anti-Nvidia hate train plows on with any BS excuse it can find. 🙄
Retailers are to blame for this mess too, scan was saying a few days before release 'gonna be an exciting launch folks!', well exciting it was, if you use Bounce Alerts.