Oh jesus christ, Nvidia marketing is so god damn stupid. He's seriously trying to spin it as a feature now? He shouldn't have said anything and just let it be water under the bridge.

You couldn't make this up

Hes saying they literally crippled the bandwith on the last 512mb just to give it more than 3GB memory? I don't know who made this decision but they should have just went with more ROP's and SMM.

i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...

i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...

I don't. I think Nvidia's PR sucks, I think he shouldn't have posted this. But the guy is pretty good at running a company and he cares a lot about gaming and the culture and everything. I think he's good.

That card is available it's called the 980.

Yeah. I mean, even if Nvidia did go into this thinking the 1GB extra is a feature and yadadada, he should not have wrote this after it blew up. It's a really ****ty PR move and I wouldn't be surprised if the blog was taken down.

That card is available it's called the 980.

I just had a brainfart. But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.

I just had a brainfart. But still they should have made it with just 3GB memory. Wouldn't have mattered really all that much.

It's a tradeoff and it depends on how well Nvidia's driver handles the .5GB cache. If the heuristics are good, or get better -- then it essentially should behave like a 4GB card with very little stutter above the 3.5GB mark. If it doesn't then it behaves like a 3.5GB card. The alternative was to create a 3GB card. At least here Nvidia has the chance of improving their driver and what they do with the .5GB partition.

GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design because we were able to add an additional 1GB for GTX 970.

Using this 'design' they could have made the GTX 970 4.5GB or maybe an even 5GB. 🙂

i hope nvidia will replace that CEO with someone who RESPECT the company and consumers...

He's not only the CEO....he's also the Founder of NVidia as well. He's also a former AMD employee....

Using this 'design' they could have made the GTX 970 4.5GB or maybe an even 5GB. 🙂

They should have just made it a 3.5GB card and avoided all this mess.....

GTX 970 is a 4GB card. However, the upper 512MB of the additional 1GB is segmented and has reduced bandwidth. This is a good design

This is a good design

good design

http://i.imgur.com/v2JhrgS.gif

Oh dear :/

Haha...... really??

They should have just made it a 3.5GB card and avoided all this mess.....

I totally agree. I like Jen Hsun and even though this is a half ass response it is good to see the man at the top willing to take the sh!t storm.

He's not only the CEO....he's also the Founder of NVidia as well. He's also a former AMD employee.... They should have just made it a 3.5GB card and avoided all this mess.....

haha ye, 970 is still the best card out there, the lesser specs make it even more impressive. I do think they might release some optimized driver to utilize less memory on the card, or perform other tweaks... and we gonna see 970 rev 2 probably maybe by other name.

Massive bull**** response. Serioously. Mega-bull**** in that.

We didn't cripple 970. We invented the way to upgrade it People with the custom title and 1, 2 digit post count should take note. High end trolling from Nvidia's CEO. Like a boss. That he is 😀

Oh jesus christ, Nvidia marketing is so god damn stupid. He's seriously trying to spin it as a feature now? He shouldn't have said anything and just let it be water under the bridge.

Man you guys really need to back off. You do realize they worked their arses off to break the 3GB limit on card to raise it to 4GB? Who cares if the last 512 mb is slower. You could have just been stuck with a 3GB card. Yer lucky you got that much on that card. Sure it wasn't advertised properly, which they apologized for, but you still get the full 4GB. If I wasn't able to pay for a GTX 980, I'd still rather have more than 3GB from a GTX 970 despite having to deal with a slower 512mb half. Yeesh guys, if you keep blowing steam over this, then you don't understand that what they are saying at all. I'd take 3.9GB+ of Vram before 3GB.

We didn't cripple 970. We invented the way to upgrade it People with the custom title and 1, 2 digit post count should take note. High end trolling from Nvidia's CEO. Like a boss. That he is 😀

Dude it isn't trolling...he's telling the truth.... If you don't understand the architecture don't comment. I do agree though that the limitation should have been described. But in the end its not that big of a deal. You guys are the ones blowing it out of proportion. Nvidia could have left the GTX 970 at 3GB but they didn't. They worked around the architecture to give you as close to 4GB as they could. Which again I agree should have been communicated and they DID again....apologize for.

haha ye, 970 is still the best card out there, the lesser specs make it even more impressive. I do think they might release some optimized driver to utilize less memory on the card, or perform other tweaks... and we gonna see 970 rev 2 probably maybe by other name.

Yeah for price/performance it sure is, it's not that big of a deal in memory loss either. It's pretty much working as a cache now. Still better than having just 3GB which could have happened.

Man you guys really need to back off. You do realize they worked their arses off to break the 3GB limit on card to raise it to 4GB? Who cares if the last 512 mb is slower. You could have just been stuck with a 3GB card. Yer lucky you got that much on that card. Sure it wasn't advertised properly, which they apologized for, but you still get the full 4GB. If I wasn't able to pay for a GTX 980, I'd still rather have more than 3GB from a GTX 970 despite having to deal with a slower 512mb half. Yeesh guys, if you keep blowing steam over this, then you don't understand that what they are saying at all. I'd take 3.9GB+ of Vram before 3GB. Dude it isn't trolling...he's telling the truth.... If you don't understand the architecture don't comment. I do agree though that the limitation should have been described. But in the end its not that big of a deal. You guys are the ones blowing it out of proportion.

I'm actually not so sure if you are just a die-hard nVidia fan or a full-blown shill.

I'm actually not so sure if you are just a die-hard nVidia fan or a full-blown shill.

Want me to go over the AMD/ATI cards I've owned? Power Color HD 3870 Crossfire HIS HD 4870 X2 Sapphire HD 5870 MSI HD 7970 Crossfire Don't start. I'm just not jumping on your sinking band-wagon, making a bigger deal out of something that isn't so bad. I'm not fanboy I own a PS4 with AMD hardware that I find amazing for a console. I also own another PC with an Asrock 990FX Fatality Killer paired with an HD 7970 and AMD FX 8320.

Hey everyone, You don't like what we did the the GTX 970? Deal with it. You'll still buy our GPUs. With our recent hike in GPU market share, it shows how much you like us and our proprietary tech. With our Nvidia Sabotageworks program, you can be assured our GPUs will outperform the competition even if it means crappy game performance. As a show of our appreciation, we will be upgrading our GTX 900 mobile series of GPUs with a bios that prevents core overclocking. It goes to show that our GPUs are the most reliable in the market. Oh you want to overclock your mobile GPU? Deal with it. There are no AMD alternatives. As you can see we value our customers even in the absence of competition. Is your Nvidia graphics card not performing as expected? Don't worry, it's just a feature. We hope you keep buying our overpriced GPUs. Jen-Hsun

You really are ignorant. It was not sabotage, they extended the 3GB limitation because they wanted to not because they had to. They literally re-arranged the architecture to make it happen and fell a bit short having to use the last 512MB or so as a cache. If you can't understand you guys really need to stop and smell the roses and try to clear up your own ignorance. What IS right about this is...yes they should have said so from the start. That part I do agree with.

Hey everyone, You don't like what we did the the GTX 970? Deal with it. You'll still buy our GPUs. With our recent hike in GPU market share, it shows how much you like us and our proprietary tech. With our Nvidia Sabotageworks program, you can be assured our GPUs will outperform the competition even if it means crappy game performance. As a show of our appreciation, we will be upgrading our GTX 900 mobile series of GPUs with a bios that prevents core overclocking. It goes to show that our GPUs are the most reliable in the market. Oh you want to overclock your mobile GPU? Deal with it. There are no AMD alternatives. As you can see we value our customers even in the absence of competition. Is your Nvidia graphics card not performing as expected? Don't worry, it's just a feature. We hope you keep buying our overpriced GPUs. Jen-Hsun

My thoughts exactly. It would have been a far better PR move if he uploaded a Youtube video of himself doing a line of coke off a hooker's ass in a room filled with returned 970s and piles of money then saying 'Haters gonna hate.'.