Mindfactory Research, the cost of a graphics card increased by a factor of two between 2020 and 2023.

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H83:

I think this is a little misleading because there are no direct comparisons between similar cards. I think what`s happening is that the percentage of higher end cards being sold has increased while the percentage of sales of lower end cards has decreased, this automatically leads to much higher medium price points than before. This is also happening with other induestries, like cars. We all know that cards are more expensive than before but this research proves little. On a related nore, i`ve just read on a portuguese tech site that Nvidia is going to cut the production of the 4090 to bolster the sales of the 4080 because apparently the sales of the latter are very poor...
There's no such thing as lower end cards anymore so obviouly the sale has decreased. In fact the sales of lower end cards right now is 0 as they don't even exist. The 4070 is sold at 1150$ CAD and more. The 4060 should be around 900$ CAD. I bought a 5700XT for 600$ CAD around 3 years ago.
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Glottiz:

I would rather have some interesting posts to read on this forum, but instead we have middle aged men act like kiddies.
Lol you offer an alternative to PC, I offer another alternative to console, can't take that well huh 😛.
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Glottiz:

I would rather have some interesting posts to read on this forum, but instead we have middle aged men act like kiddies.
It's entertaining how well this frames the response. Any who, I'm going to sit on my 1060 6GB till a price to performance hits what I feel is acceptable. It isn't that I can't afford it but that I just can't justify the current prices to play a game. I'm not really a console person any more these days either so I'm not really sure what the future will be for me.
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Glottiz:

I would rather have some interesting posts to read on this forum, but instead we have middle aged men act like kiddies.
Technically we are all kids, it's just that some of us are older and choose to not waste money on overpriced toys we really don't need.
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That's because people like me paid £2000 for a 3090 in April 2021. I was lucky to get one at the time, i was offered another one but that was £2200 so i went with the slightly "cheaper" one. So the true figures are probably off because of that reason.
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tty8k:

Not sure how accurate is this because at launch a 6900xt was about 1000e ? A 7900xtx is now around 1200e and considering slightly weaker euro vs dollar scenarios I'd say it's not much more expensive. Definitely not double price. Nvidia however has higher prices and profit margins for sure. If you put 3080 vs 4080 yes, considering 4080 is still stuck at around 1350e+. I'm really happy with my 7900xtx Pulse which now sells for 1199e.
Did you not read the article? This article isn't comparing specific model prices, but average price of GPUs sold 2020 vs 2023.
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Not trying to defend the GPU manufacturers but I think it's entirely reasonable to expect some degree of price creep in the upwards direction, simply because of the complexity of the cards themselves. The die, the power delivery, the PCB, the required cooling; I mean, used as a weapon, you could probably cripple or kill someone with some of these cards. OK, maybe not a 2X increase, but, pick a value... 1.4X?
MonstroMart:

There's no such thing as lower end cards anymore so obviouly the sale has decreased. In fact the sales of lower end cards right now is 0 as they don't even exist. The 4070 is sold at 1150$ CAD and more. The 4060 should be around 900$ CAD. I bought a 5700XT for 600$ CAD around 3 years ago.
At the low end, we had the $229 USD RX 480 back in 2016. At least in the United States, one can typically find the RX 6600, new, for about that same price, give or take. True, the MSRP was $329 USD, which was more than just a bit outrageous. But, you can almost purchase a new, retail RX 6700XT for that amount, now. At least here in the States, some degree of reality has been restored.
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Krizby:

LMAO you are buying 2 year old hardwares for higher prices than they originally launched with, what great intelligence console peasants have. Are rx6000/rtx3000 selling for higher than their original MSRP? 🙄
Consoles are meant to last, unchanged, for a number of years, such as 5. During that time, no game will demand more than the console was designed for. In other words, a console won't get old or obsolete during the time of its reign. Only when the next generation is getting very close, you might say a console suddenly starts dropping in value because the impending new gen will make it obsolete. However, PC graphics cards have many levels to begin with, from the flagships to the mainstream (since the entry level apparently doesn't exist anymore). Even the flagship models might face difficulties running some of the games with all the settings maxed, let alone the lesser cards. And then, mere two years later, the next gen will arrive to render the old gen if not obsolete, then at least less attractive. In short, graphics card should lose value much, much more drastically than consoles.
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Kaarme:

Consoles are meant to last, unchanged, for a number of years, such as 5. During that time, no game will demand more than the console was designed for. In other words, a console won't get old or obsolete during the time of its reign. Only when the next generation is getting very close, you might say a console suddenly starts dropping in value because the impending new gen will make it obsolete. However, PC graphics cards have many levels to begin with, from the flagships to the mainstream (since the entry level apparently doesn't exist anymore). Even the flagship models might face difficulties running some of the games with all the settings maxed, let alone the lesser cards. And then, mere two years later, the next gen will arrive to render the old gen if not obsolete, then at least less attractive. In short, graphics card should lose value much, much more drastically than consoles.
Consoles are already obsolete the moment it launch LMAO, PS5 is like what? 2070S performance? Can consoles run at higher fidelity/FPS than the 2070S? Nope, with DLSS even the 2060S is superior to PS5/Xbox oneX But yeah if you like paying 70usd for game that barely last 10h, go ahead and grab those console 😉, I will just go take a hike after playing on PC
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Celcius:

Not trying to defend the GPU manufacturers but I think it's entirely reasonable to expect some degree of price creep in the upwards direction, simply because of the complexity of the cards themselves. The die, the power delivery, the PCB, the required cooling; I mean, used as a weapon, you could probably cripple or kill someone with some of these cards. OK, maybe not a 2X increase, but, pick a value... 1.4X?
Yep. I remember when premium cards were single slot, 64mb vram, tiny fan in center and an almost bare PCB going for $500 some 20 years ago. Compared to 3-4 slot behemoths that weigh 2kg today, manufacturing costs definitely gone up quite a bit. Also not defending manufacturers as economies of scale do factor in, but have feeling our pal Jensen will milk consumers dry in any chance he gets.
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Krizby:

Consoles are already obsolete the moment it launch LMAO, PS5 is like what? 2070S performance? Can consoles run at higher fidelity/FPS than the 2070S? Nope, with DLSS even the 2060S is superior to PS5/Xbox oneX But yeah if you like paying 70usd for game that barely last 10h, go ahead and grab those console 😉, I will just go take a hike after playing on PC
I have never owned a single gaming console, and I doubt I will, any time soon. But yeah, I guess ordinary Fords, Toyotas, Peugeots, Opels, and whatnot are already obsolete straight out of the production line since any sports car will beat them purple and blue. You didn't seem to get my point: There's still no better gaming console than PS5 or Xbox Series X anywhere on this planet, so it's the best you can get and a game released today will run exactly as intended (unless it's a Bethesda game). However, if you have a 2060S today, you are probably already seriously considering an Nvidia 4000 or AMD 7000 series card because 2060S isn't that hot with new AAA games. Although it certainly would be better than my card, haha.
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tty8k:

If you put 3080 vs 4080 yes, considering 4080 is still stuck at around 1350e+.
Actually gone down in price... I paid £1,449.98 for Gigabyte 4080 Gaming OC a few months ago, and now same GPU is £1,269.98... that's almost £200 price drop. Also big jump in price to same version of 4090 which is £1,759.99... £500 more
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Its not like we have to have the latest and greatest. People are talking quiting pc games, consoles but in reality last gen midrange gpus like 3070 and 6700xt are 400$. You can get by with one of those and enjoy latest games.
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Maybe one day APUs will take over.
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Celcius:

Not trying to defend the GPU manufacturers but I think it's entirely reasonable to expect some degree of price creep in the upwards direction, simply because of the complexity of the cards themselves. The die, the power delivery, the PCB, the required cooling; I mean, used as a weapon, you could probably cripple or kill someone with some of these cards. OK, maybe not a 2X increase, but, pick a value... 1.4X? At the low end, we had the $229 USD RX 480 back in 2016. At least in the United States, one can typically find the RX 6600, new, for about that same price, give or take. True, the MSRP was $329 USD, which was more than just a bit outrageous. But, you can almost purchase a new, retail RX 6700XT for that amount, now. At least here in the States, some degree of reality has been restored.
I think everyone agrees that everything is getting more expensive and the same applies to cards, the problem is that GPUs prices have been increasing too much in a short period of time.
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I used to buy top of the line Nvidia cards every 2 years for 600-800 euro, 780Ti->980Ti->1080Ti. I havnt bought a gfx card in 6 years and won't be buying anytime soon, Steamdeck has shown me that I don't need to spend a fortune running a PC rig and I have 0 interest in new games unfortunately. At the end of the day Nvidia has lost a customer and I'm sure I'm not the only one.
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lmimmfn:

I used to buy top of the line Nvidia cards every 2 years for 600-800 euro, 780Ti->980Ti->1080Ti. I havnt bought a gfx card in 6 years and won't be buying anytime soon, Steamdeck has shown me that I don't need to spend a fortune running a PC rig and I have 0 interest in new games unfortunately. At the end of the day Nvidia has lost a customer and I'm sure I'm not the only one.
Nvidia is actually doing a very good job selling consoles.
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KissSh0t:

Nvidia is actually doing a very good job selling consoles.
Agree completely, I'm contemplating getting a PS5 as my main gaming setup now, my only issue is there's no must have games and games are too expensive on console. Having said that I can play my steamdeck anywhere, has great pickup and play via fast recovery and gfx are good for a small screen. Either way Nvidia is losing PC gamers and long may it continue. For my kids computer and to save on electricity as is on so much more vs my gaming rig, I got him a 5700G APU, not great but good enough for him with Farming Simulator, Burnout Paradise and Euro Truck Sim. Another lost NVidia sale
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I paid £1850 for a high end 3090 in Nov 2020, ridiculous, and that was just before the prices went mental. 4090 prices are not that different.
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All this hobby is devolving into is people flexing hardware, and getting all emotional about it. Its completely brainless, and has lost all its wonder. Cant even trust software so wtf is the point of buying the hardware? GPU manufacturers are milking it, because they know the end is near.