I don't know, I'm always sceptical when a company tells you it's going to fight shortages in the next two years that will drive prices up. They already know about shortages in 2020? Although they just built a new factory themselves for more production? That doesn't make sense, either one of those can't be true, since it's silly to build a new factory when you already know you don't get the components due to shortages. The reality is, it's a shortage created by themselves as they cater to automotive sectors first, before consumers. And to me it sounds like that's their own excuse to charge more for consumer products, keeping their revenue up because they can't sell as many units anymore. After all, it reads like "Hey, we warn you, we're going to charge you more because we actually don't want to sell you our stuff as much as before anymore". 😀

As fantaskarsef said above, most likely yet another cartel agreement. Personally, I'm VERY curious how this whole Dram agreement will be handled.

How can prices go up due to shortages when everybody says that we buy less and less hardware and that PC gaming is in danger. Like @fantaskarsef says, it's just cartel all over again. Greedy bastards!

Most of all, their own press release says they built a new factory, and that they will cater to the "first tier" automotive customers at first. It's not like they earn less money with automotive stuff when they build an extra factory for it 😀 So please, if my logic is faulty here, anybody feel free to teach me different, but my common sense just calls BS.

The PC components industry is now becoming more like the utility and petrol industries with price increases at random because they can it seems. lol