Well for one, Ice lake is a completely new arch, no more skylake bs, etc. So they finally made it come to life..

mackintosh:

What's their obsession with the gaming market all of a sudden? Is it because that's the only niche where they're still able to compete? "Double digit" gains in marketing speak sound like 10% to me. Honestly, these Intel "leaks" and press releases hark back to the space race, when the Soviets crashed a probe into the Moon as the Eagle was about to touch down in Tranquility Base.

It's the only non-mobile segment where Intel still rules (for now), if you pay the buck. For non-gaming heavy use Intel is nothing, unless you are running a specific piece of software that was optimised for Intel only over the years. Intel's HEDT is dead. Intel still seems to rule the mobile market, but not necessarily due to being better. The laptop side is far more casual than the desktop side. An average laptop buyer knows practically nothing about computers compared to Guru3D regulars, so the technological attractiveness of laptop CPUs is pretty much a secondary priority for the manufacturers. Quite the contrary, for a decade an average laptop buyer knew that Intel is better (because it was), so even today it's still easy for the stores to sell Intel simply because of that. Of course there are also mobile gamers, who know exactly what they want, but they are a tiny minority. They do get their own marketing slides. To be honest, I'm ignorant about the top mobile CPU performance race between Intel and AMD. Intel office level OEM sales must be really strong, but the manufacturers of those lousy computers couldn't care less about marketing speeches and technological breakthroughs. They only care about the price.

I like how they put in the disclaimer no product can be secure o_O So they waving white flag already over security

Finally Intel realized their only solution was to backport a new arch to their 14nm process. Better later then never, i guess... But only a 8 core max is a little strange...

mackintosh:

What's their obsession with the gaming market all of a sudden? Is it because that's the only niche where they're still able to compete? "Double digit" gains in marketing speak sound like 10% to me. Honestly, these Intel "leaks" and press releases hark back to the space race, when the Soviets crashed a probe into the Moon as the Eagle was about to touch down in Tranquility Base.

Well, gaming is one of the areas were Intel still shines, not to mention gamers are the target consumers for this kind of CPUs.

yes please, we dont want AMD to add another $50 for 6000 series, do we?

that "Double-digit percentage IPC performance improvement." could be +01%, there are two digits. Intel marketing this days is just BS

+/- 15% margin of error that huge margin of error... so could be 1% or 15% better or 1% worse or 15% worse. intel pr

Kaarme:

It's the only non-mobile segment where Intel still rules (for now), if you pay the buck.

Well, a great gaming experience isn't that expensive on Intel anymore. As of right now, a 10600K is all you need to achieve the highest frame rates in just about any game (at least with an overclock), and that CPU isn't particularly expensive. If I cared more about peak FPS than wattage (which I don't) then I'd rather get the 10600K over a 3600X. Of course, things will likely change for next-gen games.

To be honest, I'm ignorant about the top mobile CPU performance race between Intel and AMD.

Quick recap: AMD is overall faster with higher core-count offerings at a lower wattage and lower price, but, Intel's latest GPU is actually legitimately good. The unfortunate thing is, Intel's GPU performance still doesn't appear to be overall faster than Vega, though IIRC, the power consumption is better and Vega has had a lot of time to mature. For a mobile chip, efficiency is more important than performance. Kind of weird to be in a time where AMD makes for the better mobile CPU and Intel makes for the more sensible mobile GPU.