HP buys HyperX Gaming Peripherals Brand from Kingston for $425 million (who remains in the memory business)

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That sounds very strange to me. Hyperx peripherals are quite popular and they are represented in multiple competitive games as sponsors to some of the top organizations. But then again their keyboards are behind on representation compared to their rivals and mice are probably at the bottom, so maybe that helps. I wonder how much corsairs decision costs for example.
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Seriously? Well, this is a surprise. They'll run it into the ground, no doubt.
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Pretty surprised by this also, always thought Kingston did well with their HyperX line...
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Kevin Mauro:

Perhaps it will cause HP units to ship with better quality RAM?
That's the thing, Kingston is keeping the RAM business.