Most graphics card players currently still have high levels of GTX 1080/1070 graphics card inventory, but are not willing to lower prices to clear them, as they still hope cryptocurrency mining can regain its momentum.

This is it. They don't want to sell at reasonable prices. I still hope they choke on their inventory. Then throw up, and choke on that again. Literally. They are ruining their own market because they fell for the mining craze, and now the gamers are supposed to pay their prices still to make up for their shortcoming of foresight and reason? So the companies simply made mistakes here, with the mining craze and how the market changed due to it, and now they refuse to pay the price for their bad judgement. Nothing else is to think about this, and it's been like this for months now. The only way to teach them we don't give in is... to not give in.

Grotlo:

1180 will be 2x faster than 1080 ti. MSPR will be $900.

Simply... no. Not going to happen. Neither that performance nor for that price.

Just like petrol prices once they are up they almost never come back down.

AsiJu:

You have it too? Thought I was hearing things...

[spoiler]https://i.imgur.com/VqlGBpd.jpg[/spoiler]

Pimpiklem:

PC gaming is terrible for cheating. The advantage using a pc today has gone. Visual differences only really noticeable to the full nerds. Consoles on the other hand have the advantage of banning the hole machine hardware if anyone is caught cheating. A huge intensive not to even try. Its nice to know wile gaming on the console you died from skill not some hardware advantage or cheating wall hack or aim bot.

oh boy where do i start ?!!!! there is cheating on every platform ... also gaming is not only multiplayer ... the advantage is gone ? as far i can remember nothing changed since the last generation ! i do not like the anti consumer practices of both Microsoft and Sony , pay to play online ...because reasons ... fork 20%on top of the price to sony and microsoft , have 0 or almost 0 control over settings ... locks to 30 fps low fov ...how about you let me choose , my pc can not handle 60 fps ? fine i would forfeit quality to achieve this goal i do not mind 30 fps ...sure i will pump the quality ! Visual Differences ...well those are really subjective but darn coming to a hardware enthusiast forum pretty much calling everyone full nerd , darn spoke like a real peasant ! Consoles have also the advantage of locking you down to what ever policy sony and microsoft feel is right .... last one ...yep because when you die on a pc game is because someone cheat ...else how can you possibly loose i mean you are practically a gaming god no ? ...while on consoles ... you die ..cause ...ahmm all the gaming gods gathered together ... i guess ... ? bottom end ...you want to play on consoles ? play on consoles that's fine your money to spend you choose to spend em on what ever you want , my self i prefer options and my computer is not only a gaming machine !

Pimpiklem:

Baffles me why people are willing to spend double the price they will never recoup in power saved because the cards more efficient than the competition at stock speeds. Understandable if its a laptop that has practical real world need for it but for desktops i just dont get it. All these new cards put most importance on how efficient they are because they feel those who buy them have no money to pay the bills ?

that puzzles me too ... when for example a card consumes 180 watts and the other consumes 150 ....while they are similar .... on a desktop ... that would be what ... max 5 usd/euros a year

I do remember Nvidia trying to reel in the gouging of prices by asking the suppliers to offer restrictions on how many cards you could buy at one time. But that was too little too late. Nvidia's own product site offered lower prices but never had anything in stock, which I found to be unbelievable because um don't you make this stuff? In January a Gtx 1080 easily topped $1000 in asking price. Now on Newegg you can get a Gtx 1080 for $449 U.S. with a mail in rebate, but most other 1080's remain at or near original Mrsp. And bad things may be coming our way again since crypto prices are starting to go back towards the plus side. If this trend continues into August you may have another buying frenzy when Nvidia finally drops their much anticipated 1180 series. Of course the emotional side is screw that I am not buying their card. But the logical side is there "will" be a buying frenzy and you will not get an 1180 series card for anywhere near the MRSP! Every miner looking to recoup their losses of late is going to jump in, every enthusiast who has been waiting for two years for a new card is going to jump in and every other pc builder and run of the mill gamer is going to jump in. So I don't see Nvidia running scared and neither are the dealers. If you can lock in or they offer a pre release buying offer I would recommend you doing that. Because this release is going to go nuclear and the price gouging Deja Vu will be at full tilt. So as Nvidia sings don't cry for me Argentina, be aware they are by no means going to lose any money on this one as much as you want them to. https://cdn.pcpartpicker.com/static/forever/images/trends/trend.gpu.chipset.geforce-gtx-1080.979f09a6e0c019c810849926560bcd05.png

NewTRUMP Order:

Nvidia's own product site offered lower prices but never had anything in stock, which I found to be unbelievable because um don't you make this stuff? .

The contracts between AIB vendors are set months in advance, so it's not like they can just shift units around - that's not to mention Nvidia doesn't want to undercut its own supply chain. I think what a lot of people here also forget is that the target resolution has stalled. 1080p has been the "normal" for a while now - ~90% of steam users are running on 1080p monitors. You don't need to spend $600 for a GPU that plays games at 60fps+ 1080p anymore - 580/1060 can do it at the $250-300 price point and next generation will do it even cheaper. I bet if you graphed total shipments of GPU's by price point you'd see high end going down and midrange going up. I know lots of people that opted to go with a 580 instead of a 1080Ti/1070 because they just didn't feel it was necessary. That's only going to get worse moving forward because 4K adoption isn't increasing as fast as 1080p adoption did.. which I think is a big reason for the push with all these value-add monitor features like G-Sync/Freesync, HDR, etc.. give people more of a reason to buy them. People also seem to forget that inflation is a thing - cards that were $600 back in 2008 equate to $750 now. The 8800Ultra was $830 on launch - that's over $1000 for what was essentially an overclock.

fantaskarsef:

This is it. They don't want to sell at reasonable prices. I still hope they choke on their inventory. Then throw up, and choke on that again. Literally. They are ruining their own market because they fell for the mining craze, and now the gamers are supposed to pay their prices still to make up for their shortcoming of foresight and reason? So the companies simply made mistakes here, with the mining craze and how the market changed due to it, and now they refuse to pay the price for their bad judgement. Nothing else is to think about this, and it's been like this for months now. The only way to teach them we don't give in is... to not give in. Simply... no. Not going to happen. Neither that performance nor for that price.

Exactly. Well said!

Denial:

I think what a lot of people here also forget is that the target resolution has stalled. 1080p has been the "normal" for a while now - ~90% of steam users are running on 1080p monitors. You don't need to spend $600 for a GPU that plays games at 60fps+ 1080p anymore - 580/1060 can do it at the $250-300 price point and next generation will do it even cheaper. I bet if you graphed total shipments of GPU's by price point you'd see high end going down and midrange going up. I know lots of people that opted to go with a 580 instead of a 1080Ti/1070 because they just didn't feel it was necessary. That's only going to get worse moving forward because 4K adoption isn't increasing as fast as 1080p adoption did.. which I think is a big reason for the push with all these value-add monitor features like G-Sync/Freesync, HDR, etc.. give people more of a reason to buy them.

I'm not sure target resolution is stagnating if 90% of people could easily buy a monitor with more than 1080p. We had 1440p screens for so many years now, and the tech is mature, there's GPUs driving those displays in the top segment, from both manufacturers. Sure you are right, people don't need that stuff, but it's not like there's nothing better to buy in terms of displays and monitors. On GPU side though, there is currently nothing better to buy than the top line cards of AMD and Nvidia, and the market seems to be saturated... those people that want a 1080Ti probably are only waiting for prices to drop, or already have one. Keeping prices up AND not introducing something better does not cater to either of those situations. That's why I think, the manufacturers could whine less and actually do something to make money again. I totally agree with you that 4K (even 2K) adoption is not going as fast as with 1080p, but 1440p had the issue that it was hardly known, as no TV ever had that resolution. I think many people that have a PC might not actually have ever given a thought about building a 1440p gaming PC, although everybody wants a 4K TV. And there you go, 4K gaming has suddenly been coined, the consoles somewhat trying to push for it, I can only hope that sets 4K in people's minds. But here's the problem, 4K is currently just a little too much for GPUs imho. Hence, again, the manufacturers could push for a little more performance to cater to people that want to play on 4K, but I don't see this becoming widely attractive with the GPUs we have these days.

fantaskarsef:

I'm not sure target resolution is stagnating if 90% of people could easily buy a monitor with more than 1080p. We had 1440p screens for so many years now, and the tech is mature, there's GPUs driving those displays in the top segment, from both manufacturers. Sure you are right, people don't need that stuff, but it's not like there's nothing better to buy in terms of displays and monitors. On GPU side though, there is currently nothing better to buy than the top line cards of AMD and Nvidia, and the market seems to be saturated... those people that want a 1080Ti probably are only waiting for prices to drop, or already have one. Keeping prices up AND not introducing something better does not cater to either of those situations. That's why I think, the manufacturers could whine less and actually do something to make money again. I totally agree with you that 4K (even 2K) adoption is not going as fast as with 1080p, but 1440p had the issue that it was hardly known, as no TV ever had that resolution. I think many people that have a PC might not actually have ever given a thought about building a 1440p gaming PC, although everybody wants a 4K TV. And there you go, 4K gaming has suddenly been coined, the consoles somewhat trying to push for it, I can only hope that sets 4K in people's minds. But here's the problem, 4K is currently just a little too much for GPUs imho. Hence, again, the manufacturers could push for a little more performance to cater to people that want to play on 4K, but I don't see this becoming widely attractive with the GPUs we have these days.

Yeah, I definitely think the lack of cards capable of driving 4K and the costs of those cards will deter adoption but I also think a lot of people feel like 1080p is good enough. Someone like me, I'm upgrading my monitor every two years - I personally want a 4K HDR 144hz display, but for a lot of my friends, they bought a 1080p monitor 4-5 years ago and they have no intention of changing it unless it breaks. I think the value-add monitor features are helping sell new ones though.

I would absolutely buy a 1080 Ti right now if they just relented and started pricing them at $550, $600 to clear their inventory. But celebrating the return to the STILL above MSRP $750? They're only making their own problems.

At this point I'll just wait for RX600 and hope it doesn't cost an arm and a leg.

^^Arm and leg won't cover the cost alone, might need to add a Kidney or liver. 😉

I understand the desire for new cards but is there really a need? Short of 4k, a 1080ti cranks through pretty much anything out there today. It seems most people still use 1080 or 1440 and those resolutions aren't much of an issue for current cards. It's less the lack of new cards and more the lack of any sort of price drop below msrp that I find concerning and frustrating. I generally can't afford a flagship card so it may just be that I'm not the target audience for an 1180, which I'm sure droves will buy in a heartbeat regardless of price.

Toadstool:

I understand the desire for new cards but is there really a need? Short of 4k, a 1080ti cranks through pretty much anything out there today

I'm fine today, but I'm in the market for something for Cyberpunk 2077. Want to keep cranking the 1080p high framerate goodness into tomorrow, or tomorrow's tomorrow. Not everyone updates every year, or even every couple of years; I'm on a very long cycle.

Irenicus:

2) they didn't refuse to drop prices and they aren't the ones that hiked the prices to begin with

Proof they did not jacked up prices for GPUs too.

I bought Asus Rog strix 1080 Two years ago and bought cheaper than current prices.I am happy.

@article I guess the word "ethics" has no place in this situation.