I Googled the BSoD issue and according to Reddit it could be anything from Kaspersky to dual monitors, check out the thread - https://www.reddit.com/r/nvidia/comments/3lxii5/nvidia_35598_whql_drivers/

From Kaspersky Forums: "I managed to use a workaround and successfully installed the NVIDIA software. First, I downloaded the drivers from NVIDIA, and extracted the files with 7zip application. Once extracted, I ran setup.exe and everything installed without any crashes.". Here's what worked for me: - download 355.98 - extract using WinRAR in safe mode (gave BSoD in normal mode). - restart in normal mode and run setup.exe from extracted folder. - make sure kasperski or any similar software is switched off before running setup.