Galaxy and KFA2 are no more - meet GALAX

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galax? really :-s? that's very inspired..
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Yeah, I can see where Samsung has done irrepairable damage to the reputation but c'mon, GALAX? They couldn't come up with something better?
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Dramatic name change, i'm still in shock.
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GaFa would of been better.
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Or what about KFAG²?
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Last two lines are the most important part of the article. Brand names are meaningless
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Last two lines are the most important part of the article. Brand names are meaningless
Brand names are quite important to a rather large portion of the population. More products sell purely off brand recognition than anything else. If brand names didn't matter, they wouldn't be marketed. Fact is, people are more likely to buy a brand they recognize, than one they don't. Of course, people are more likely to avoid a brand with a bad reputation because they recognize the brand.