Unfortunately, its asking price is about average in comparison to many other sff cases out there, many of which are made by start up businesses. I mean $200 USD for a metal shoebox. It's something those looking to build tiny PC's have to contend with, with a couple of exceptions such as the Fractal Node 202. Sometimes, as I have found, keeping a keen eye open for specials helps. Earlier this year I scored a Raijintek Ophion Evo for $120 USD and it houses one of my other rigs.
I was going to say this case is the result of an old Dell having rough hate sex with an XB360.
Yah I remember those Dell computers when I was repair Dell Computer/laptops for my job they craptastic then and I sure they still are they had bad air flow just like the 360, with the added bonus that most stuff in Dell computers where using refurbish parts to begin with
This Era ITX is this,
Dell did everything first.