$950, LOL. Right.

But... but it's got different colors now! Just imagine it would have RGB lighting too... would easily cost more than 1000$! (and those two shown colors don't even look good imho, or as they would match the usual colors other vendors offer to match them...) http://i0.kym-cdn.com/entries/icons/original/000/000/554/facepalm.jpg

I might feel differently after the custom Ti versions of the next gen NVidia cards come out (I have SLI EVGA 780's at the mo) but maybe some gamers feel a bit sick at paying £1,000 ++ for that next gen card? I've held off upgrading my Dell U2711 which I've had for 7 years and my cards as I want to go 4K but with a monitor with 120+ refresh and cards that can provide 85+ refresh as a number of the games don't work in SLI but the wretched 'miners' have stuffed us price wise and given NGreedier even less motivation to provide us with good perf cards at 'reasonably' sensible prices. I have upgraded my headphone & DAP set-up big time instead as I am getting more back, even with silly top end hi-fi prices.

I can see the slogan on the box! "Give color to your minning rig!"

No offence but that's one Ugly looking card! I think the best design to date was the 980ti with the white led lights on them. Acx 2 or something like that.

not sure of the point of releasing these so late in the game, unless its to dwindle existing stock. I think it would be a bit silly to splash out full retail on a 1080ti now.

The point of them coming out with these is that they cost $950, and people WILL buy them. That is the point.

I don't know why anyone would bother at this point. If you've waited this long you may as well wait for the next series to roll around.

After seeing them refuse a RMA for a scratch on the SLI connectors, the dude didn't even use SLI. EVGA has sunk lower to just another GPU supplier, apparently what got them here isn't important to them any more.

Full disclosure, EVGA owner/fan here... These color options aren't new, they were previously available to people who registered several EVGA products (can't remember the exact requirements). Anyways, these cards were occasionally available to EVGA "elite" members through a hidden page. I had not purchased one, but I think they were listed for less for the original MSRP until maybe a month or two ago (they were always sold out because of this). EVGA then removed the listings for these cards, don't know the reasoning, presumably miners were just buying them up along with the normal cards. I suspect that, besides general price gouging, the cost of doing business has increased due to the RMAs from miners... anyways, not a big shock that these cards (being sold at the old pricing) disappeared only to reemerge at $900+

jaggerwild:

After seeing them refuse a RMA for a scratch on the SLI connectors, the dude didn't even use SLI. EVGA has sunk lower to just another GPU supplier, apparently what got them here isn't important to them any more.

Definitely a bad look for EVGA support, I don't know the particulars, but I'd like to believe they got this situation fixed for the guy. All I can say is that it doesn't mesh with any of past experiences w/ EVGA. I had reached out to their support on a Saturday evening a few weeks ago with a warranty question and got a detailed response back after midnight (maybe two hours later). Having a support rep assist you with detailed feedback in the middle of the night on a weekend is a pretty great level of service imo

SamuelL421:

Full disclosure, EVGA owner/fan here... These color options aren't new, they were previously available to people who registered several EVGA products (can't remember the exact requirements). Anyways, these cards were occasionally available to EVGA "elite" members through a hidden page. I had not purchased one, but I think they were listed for less for the original MSRP until maybe a month or two ago (they were always sold out because of this). EVGA then removed the listings for these cards, don't know the reasoning, presumably miners were just buying them up along with the normal cards. I suspect that, besides general price gouging, the cost of doing business has increased due to the RMAs from miners... anyways, not a big shock that these cards (being sold at the old pricing) disappeared only to reemerge at $900+ Definitely a bad look for EVGA support, I don't know the particulars, but I'd like to believe they got this situation fixed for the guy. All I can say is that it doesn't mesh with any of past experiences w/ EVGA. I had reached out to their support on a Saturday evening a few weeks ago with a warranty question and got a detailed response back after midnight (maybe two hours later). Having a support rep assist you with detailed feedback in the middle of the night on a weekend is a pretty great level of service imo

http://www.overclock.net/forum/69-nvidia/1683593-evga-now-rejecting-rma-sli-pci-e-finger-connector-wear-8.html