Not sure why anyone would want to watercool the reference model, with only a 6-pin power connector, especially considering the PCI-E power draw is already too high.

Good stuff , but it better be cheap , really cheap , in the $79US Dollars area or less to be worth it for a $199US Dollars video card !

PCI-E power draw is not confirmed by AMD could be just a bad batch of GPUs. 980Ti violated 75 watt spec too. woop de doo. mobo can handle tons of extra power... this all blown out of proportion. http://media.bestofmicro.com/J/I/498366/original/15-Gaming-PEG-Total.png and why not water cool it? 2 make more power then a 1080 and its probably still cheaper with waterblocks then a 1080 air cooled (if you can find them) if you are upgrading an existing water cooled system...

PCI-E power draw is not confirmed by AMD could be just a bad batch of GPUs. 980Ti violated 75 watt spec too. woop de doo. mobo can handle tons of extra power... this all blown out of proportion. http://media.bestofmicro.com/J/I/498366/original/15-Gaming-PEG-Total.png and why not water cool it? 2 make more power then a 1080 and its probably still cheaper with waterblocks then a 1080 air cooled (if you can find them) if you are upgrading an existing water cooled system...

This doesn't look like a violation. Two are equal to a 1080 when the multiGPU setup works perfectly, and even then you get worse frame pacing. A single 1070 is a better choice over 2x480.

Not sure why anyone would want to watercool the reference model, with only a 6-pin power connector, especially considering the PCI-E power draw is already too high.

Hmmm let see how about just keep it running cooler under full load

come on guys, EK is just a business, they will offer a product for the market.. and remember that this card is aimed for mainstream market, not to beat the 1080

nice looking block. im sure it performs well, im very happy with the performance of the EK block i use. however, personally, im not going to bother getting a reference model 480; i watercool to OC, not just keep temps down, & i need better power delivery. i hope that the custom PCBs will retain layout compatibility, but im not going to bank on it

^^^^^^^^^^^^THIS^^^^^^^^^^^^^ There are ppl buying 2 480 GPUs right fooled by the AMD PR and some members here expecting to beat a single 1080...in a regular basis. No AMD AOTS showcase is not the norm is a heavily promoted exception. 480 CFX will be a 1070 in some games...and fail miserably in the major part of the rest. A single 1070 performs better than 2 480 in almost every game and spent less power than a single 480. Advice coming from an AMD CFX customer not fooled by AMD PR slides or forum comments. 🙂 In any case everybody is free to burn his money in multiple GPUs, loose his time in elusive (or impossible) CFX gaming and "enjoying" increased power bill and room temp. 😀 On topic: I like EK blocks but this one for reference is a bad choice because the GPU PCB itself is bad. It's better to wait for an EK block designed for a third party 480 model with a custom PCB and at least 6+6 pin or 8+6.

not sure what you did wrong with your CF setup, but my LCS 290xs run crossfire fine in 95% games that I play. much better then my old gtx 480 SLI setup. I don't blame the hardware, i blame lazy developers for the 5% that don't support m-gpu properly. As a PC hobbyist, I enjoy working with mGPU system so cost isn't really an issue for me. but to ignore the benefits of mgpu systems like they don't exist is just being ignorant. the benefits are real. I had to fiddle with 3rd party nvidia inspector tool way too much with nvidia to get the proper positive scaling. AMD side is much easier from my experience and scaling is noticeably better as well.