I looked at the pictures in this article and was thinking, this is gorgeous, such a nice design, look at how Ferrari like the case is, this does not look cheap, and then at end of article I saw price - $4,930 - never did I think it would be this much for a PC case... this is really the rich mans PC super build!

The upside down machine lol

Actually, I think the way they did it is the RIGHT way. And all other cases are wrong. I mean the only thing "upside down" is the graphic card names, and to be honest in any card i have ever owned, the most interesting part was the bottom of the card that you can't see in a normal case, it always has the nice fans or the "marketing top/front of card" - in normal cases all you see of the graphics card is the back of the PCB which is horrible looking with solder pins sticking up!! Would be much better "upside down"! And in this case you get to see the lovely clear acrylic water cooler mounted on top of cards then instead of hidden underneath! Much better! And for over $4K maybe they could give you a replacement front for graphic card with name correct way up!

I like it but how much juice must that setup be pulling

The component listings are very skimpy and some of them are for products that are years old...I knew something was strange when I tapped the "AMD motherboards" sections and it says, "Coming Soon!"...;) They'll sell you an i3/i5 system, so no reason not to sell AMD FX motherboards...I'm with the guys who think you're better off spending less money and picking the components yourself. The $800 desktop they advertise is fairly lame for what you could build yourself for $800--if everything else is like that you can do much better yourself. I also don't think the "rich man" comments are on the mark because even rich folks can build their own systems...it's more like "stupid rich man" I think...:D