Kinda looks like they're going for a Roccat Vulcan aesthetic, but it doesn't look as good.

ive own many full size mech keyboard in the past, corsair, logitech, and i have to say that nothing came close to the dierya 60 % mech keyboard, really small size, nice feeling cheap to buy, best keyboard ive had in 30 years of gaming

If the low profile version comes with PBT switches, it's a really nice option. Cherry MX Speed is a great switch and PBT keycaps are a god send. PBT = durability and a much better feel due to next to no wear and no shiny caps.

I'm still using a K60 Vengeance, not sure if this new one is the same, but mine has this flexible membrane thingy inside which did not like Coca Cola spilt on the keyboard. Took ages to get the damned thing working properly again (keystrokes would register as if pressing 2 or 3 different letters), hours of soaking the membrane in water and then eventually having to split the membrane because coke had got between the thin layers which are melted together at various points to keep both sides matching. Let's hope this new version is built a little better inside. For something built so well on the outside it sure seemed very flimsy on the essential bits.