AMD wants stores to sell a maximum of one RX 6000 video card per customer
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panogr
Great idea , but they should also send this to MSI 😉
Devid
Let's see how it really happens.
But sounds promising
moo100times
If it can't be crossfired, then sounds like an acceptable limit.
kapu
At least AMD is doing something . Nvidia just put it lose ....
Kaarme
Scalpers find these sort of letters outrageous. That's why one of them, working in a retail store as an infiltrator, leaked the letter to the public domain.
Goiur
By my book they are making AMD look good, so i dont get why they leak this lol
NesteaZen
somehow doubtful. you really think the majority of retailers give a shit? sold is sold to them. what's AMD gonna do if they don't comply? not sell them the cards next time?
Neo Cyrus
Yes, quite literally. AMD realistically have the power to that. If fat Navi is as good as we're expecting, it's going to sell out even if it's all from a single store.
If a seller ignores nVidia's orders they'd 100% do that, they know how to keep fear in their partners.
And as mentioned above, if a shop fracks over a niche market, which let's admit that's what high end PC gaming is, they're going to hurt their own reputation. That's not worth doing in order to sell out instantly vs sell out over the course of a few days. My local PC shop manager tells me he thinks there's even a realistic chance to pre-order, which would be limited to 1 person, pretty much guaranteeing real people (not scalpers) get one if they want.
KissSh0t
I've seen limits for the amount of video cards you can purchase already in the past, this is nothing new.... it's nice to see really, anything to stop miners from gobbling up all available inventory before any actual gamers get a chance at purchasing them.
Or maybe it's just to combat nvidia's favorite customer, scalpers
NesteaZen
i'll believe it when i see it
"we had captchas, but it was literally gone in seconds"
is AMD going to check one by one what a shop's clients have bought. don't be ridiculous. not only that, probably also in the gray when it comes to legality of disclosing client info to even producers.
in Europe, shops get their hardware from a wholesale network.
hamltnblue
The problem is that the e-tailers prefer dumping their stock in a few quick orders. They make their margin and have to do less work.
This is something that some would have to be required to do in order to receive more than a couple of cards.
kapu
Not all , in Poland they are few shopping respecting buyers and selling only 1 card per person and keeping the queue. What You said is logical and many do that , but some shops care for reputation as margins are already low in this branch, and this somehow translates to better sales long term.
Mpampis
One card per Netflix trial account 😉
Silva
I doubt it will be a smooth launch, specially if AMD isn't enforcing any kind of policy with retailers.
That said, a letter is better than no letter. But trusting retailers not to sell everything to one person is just dumb, they just care about money.
geogan
As a developer... implementing all of that into a working website would not be possible at last minute, and if it was, would probably be buggy as hell, as no time to do proper testing and regression.
TheDeeGee
But what's stopping someone from ordering on a friends account at a different address?
Kaarme
That's the problem with faceless giants like Amazon. Even if Amazon suddenly lost a million customers, it would mean nothing. However, smaller companies care very much and it's normal for them to limit purchases by a single customer, as well as limit pre-orders or other kinds of reservations. Scalpers are lousy customers, unlike regular folks who might come back later if they have been happy with their previous purchases. If it becomes public knowledge that some shop sold its inventory to a scalper, it would partially ruin the shop's reputation, making people badmouth it in forums, price comparison sites, and other such places. Once again, a colossus like Amazon wouldn't care, but small stores are a different thing, in a different position.
H83
Well this seems to indicate that AMD also has production problems and that they have a small amount of cards to sell. Good thing i don´t need a new GPU because the situation isn´t looking good on either side.
schmidtbag
I hope retailers listen. It's not like they have to put this limit on forever, just do it for a couple of months and then let people buy as many as they want. As far as the retailer is concerned, they'll still sell their entire stock (which is their main concern) so it's in their best interest to appease customers, because then they'll return. Putting a limit is a simple adjustment for a big difference.
Leave it to a scumbag to look at an honest attempt to make potential customers happy and find a reason to get angry about it. Reminds me of the sort of people who get upset over being charged with a hate crime.
I was thinking the same thing.
Mufflore
lol, I'd like to see them sell less than 1 per customer 😉
