AMD to cut thousands of jobs
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DSparil
HonoredShadow
Kinfa
Raider0001
Oh u ppl are so stupid, do u really think that making new CPU is that easy ? "Intel Core" is still using technology from Pentium 4 like Hyper Threading - its basically same technology re made and upgraded many many times for many years now, AMD Phenom core was still basically the same Athlon technology that kicked intel pentium ass once in a while and AMD FX core is completely fresh, a lot of very hard work to be done to optimize "the city" inside it, that's why they are cutting jobs, probably to hire more ultra professionals, when they finish making FX core as fast as it can be - intel will be in trouble just like now they cant match AMD APU core and nvidia cant release new GPU on time. I totally support them, running AMD FX quite some time and i cant remember my PC running so smooth on intels platform. By smooth i mean it doesn't have the celeron syndrome like i had on Core i5 750 when it was busy.
cowie
Yeah layoffs suck..
I tell you what
Jeters out they lose the game but i still have faith they can come back and win this thing.
Hilbert Hagedoorn
Administrator
Back on topic please, thanks guys.
DSparil
DSparil
sykozis
School systems in the US are moving towards laptops and tablets....albeit rather slowly compared to what was predicted in the past. The cost is a hindrance given the current economy though, so that may explain the slower than predicted transition. At this point though, I'm inclined to fight such transition due to most school systems wanting to put the cost of such transition on the parents. Given reports from other some school systems, I'm not comfortable with the idea of the school system providing the laptop or tablet either since there has already been an incident in which a school IT employee was caught watching a student change clothes using the built in webcam and school board mandated software that provided access to the webcam. Too much a security risk for me to support.
Now, I'm looking to build an HTPC in the not too distant future. I'm actually looking towards the current line of AMD APUs for a processor as it would negate the need for a dedicated GPU. Would suck if I build my HTPC and then AMD goes belly up....
sykozis
And more conspiracy theory....
If the US Gov't wanted to implement tracking via hardware...they could force such tracking regardless of how many hardware makers there are. However, the US Gov't has no legal control over software licensing and the current laws (as they stand) don't permit the Gov't to have any control over businesses.
sykozis
Noisiv
People need to take a long hard look at Intel's business model, their margin model and their OpEx and the realization will come that any trouble that AMD can cause in its current
state (or any state, for that matter, given their always constrained production capacities), is mere background noise compared to the challenge of keeping that particular behemoth
going. They're not innovating and implementing a particular price structure out of fear of what AMD can do (the latter have been way behind for years now), they do it because
otherwise they'd implode themselves. So as beautiful and motivating as hero doing battle against evil empire stories are, it's really not AMD's fortunes that's keeping the market
going and alive.
The fringe market-share they hold (which is actually under 20% as we speak in desktop and under 5% in server) can easily be serviced by Intel, but doing so would put Intel at risk
of over-commoditization, so they choose (emphasis on choose) not to pursue it. If AMD were to go kaboom, Intel would service it. And no, that has nothing to do with them pricing
everything and 1000USD and laughing all the way to the bank, as some (naively) assume. Read what I posted above, Intel's main problem is keeping Intel running within optimal
parameters. Their entire business model is built around the idea of high-margins and high-revenue. If the revenue stream is gutted, they're in a very tight position to say the
least. By way of consequence, they cannot price themselves to the moon, there are constraints in place as a consequence of what the market will accommodate. Otherwise stated, they
can only bump up the price within the space of whatever consumer surplus there may be accumulated, beyond that they will start negatively impacting the volume of sales, which has a
negative impact on their business.
Also, let's move out of the emotional "Oh man, AMD is keeping the market honest, everybody else is evil". They're all corporations, they're not people, and they're not evil or
good or whatever. AMD sells its stuff for as much as it (assumes? hopes? has established that?) can sell it for, in quantities that meet some revenue targets that are set
correlated with their expenses et al. They'd sell 1000$ SKUs in a second, if they had anything for that space, but they don't.
They're not keeping the market honest, or being kind to consumers or whatnot, they merely have a product stack that constrains them to particular segments. As evidenced by recent
developments, the whole "Sweetspot" strategy was a big load of gunk that was meant to put lipstick on the "we need to engage in super competitive pricing to stall and perhaps
reverse share erosion; we're also far more financially constrained and can't afford risky, top-gun projects" porcine unit.
I'd have trouble identifying even a single captive customer that AMD has...mainly because they offer no ancillary services to induce that captivity. They have no software stack
worth noting and they offer no specialist services. NVIDIA tries to trap you with FUDA, Intel gives you a pretty fat toolchain and the guarantee that you won't get fired, AMD gives
you the address of the nearest place of worship so that you can pray that someone will make the tools that you need, and that competitor's devrel efforts haven't hamstrung their HW
that you just bought.
Also, they (NVIDIA) are not giving you anything, they want to repeatedly get your money because otherwise they're screwed. In order to repeatedly get your money, they need to
incentize you to give it to them, otherwise you'd just keep it in the safe or spend it on booze (they want the benefit of getting one of their GPUs to outweigh the cost of
opportunity attached to this choice). Selling you a faster, shinier something, has that effect. They stop doing that, or charge you so much so as to have the benefits fall under
the cost of opportunity, they're screwed, because they no longer get your money and they need it to cover OpEx, CapEx et al., whilst also generating some neat extra money for all
stakeholders.
cut & copy-paste from B3D
sykozis
Noisiv
But Intel can pretty well do whatever with desktop prices in the same way that has always been the case. Ask from 0.01% of 0.01% customers to shell $1000 for their top of the line.
While pretty much everyone else will upgrade only when +perf/$ is deemed worthy.
If Intel is not reasonably priced, and they don't create new value - they don't get the money. Simple as that.
And if they are not covering entire targeted population, they are losing money, because no amount of overpriced $500 mid-high range CPU will cover loss in volume when your revenue is in 10s of B.
Titan29
While religion and AMD both are important to me (religion more so), I know this is not the right place to discuss religion/faith etc. So, coming to the discussion about AMD.
I used to work at AMD Markham campus which was former ATI HQ. Naturally, it became AMD Graphics division after AMD acquisition. I have many good friends there and I know they are a talented bunch of people. I was there when the first round of layoffs took place (under Rory Read) and Software Engineering (driver development/QA) was least affected. I am sure it would probably be the same this time as well as they would not want driver development to be affected much otherwise they will have problems.
I hope that they make a strong comeback after this and yes we all want them to be in the business for competition sake. And yes I personally don't feel the need to abandon the desktops yet. For me it is still the best platform to do work and to game on. May be because I was exposed to Intel 80386 and MS DOS in my childhood and with those memories there is a respect that I will always have for them.
Noisiv
H83
sykozis
Spets
AMD won't be going anywhere anytime soon, until then I'd like to see ARM grow in performance 🙂
Everyone has moved on, lets not derail the thread anymore:infinity: