Kevin Mauro:

They made themselves a distributor though

no, they used one, but didn't make themselves one. And because the one they used wasn't competent they asked another distributor to do it.

Undying:

Looking at the 3060 prices this can get only worse. A 1000$ bucks for a midrange card? Lovely.

It's not mid range though. Its performances are on par with mid ranges cards from previous generation so it's really an entry level enthusiast gaming card. For what it is the current retail price is simply too high. It really needs to be at msrp to make sense.

Kevin Mauro:

Who'd they use? Some big contractor?

Digital river, and then bestbuy/scan

MonstroMart:

It's not mid range though. Its performances are on par with mid ranges cards from previous generation so it's really an entry level enthusiast gaming card.

With that reasoning a modern IGP should be retailing for $1000+. The 3060 is the lowest-end part in the stack as of right now, and it's likely there's going to be far fewer SKUs below it than above it even with the stack fully populated. That makes it a lower midrange card.

In my neck of the woods, an unscrupulous shop (or two) in a local tech mall is selling the RTX 3060 Ti for a whopping 900USD, easily matching or beating scalpers in price. As for the launch of the RX 6700 XT, I'm not optimistic about the supply of this card, hence I'd expect a lot of price gouging as well. I just hope that supply isn't as bad as we all expect it to be, also curious as to what PowerColor Hellhound RX 6700 XT would look like because it won't be following the Red Devil and Red Dragon color scheme.