Few points you have there are right, others are on edge of hatred against AMD. But one thing I can't agree ever. There is special place where AMD's APUs can shine and I am pissed that AMD is not in that place. APU like FX-7600p and now incoming FX-8800p and some others with 512SP are good enough for mobile gaming. They eat less than intel+nVidia or intel+AMD combination while delivering more fps if you want both components to fit into 35W as that is TDP of those APUs. (performance/watt) Then They are single chips, that means they take less space, you do not need extra heatpipes going extra centimeters from CPU to GPU. (weight & size) This saved weight and size can be used for batteries. (improved battery life) Then there is this misconception about AMD's SoC versus intel's "SoC". Carrizo is FULL SoC, no, stuff needed around. Intel does not have that in notebooks. They have it in those "Compute Sticks" only. That means one thing, when you read that intel has 28W TDP chip in notebook and AMD has carrizo with 35W, then both notebooks are likely to have same total power consumption ~= battery life. If only Someone made netbook with FX-7600p without dGPU, I would got it in past, now I wait if they make FX-8800p without dGPU. And with Godavari we know only rumors. But if it has excavator cores or power efficiency stated for Carrizo, then it will do considerably better than Kaveri at same TDP/clocks. Because 95W A10-7850k was pretty choked by TDP, many could not even keep CPU performance once iGPU got into play. And only few could overclock well. (This should be fixed now.)

You are right that I'm on the edge of hatred against AMD. Time and time again I see more APUs and nothing to compete. Time and time again they disperse their forces to do EVERYTHING instead of getting a few things done damn well. The same damn thing being done over and over again for the past 3 years. 'Did I ever tell you the definition of insanity?' I want diversity. I want to be able to choose. I'm tired of seeing 10% performance increase from generation to generation from Intel. I want a real reason to upgrade. I want to see my sandy get trashed by the next gen Intel or AMD offerings. I don't care which. I'm not a brand loyalist. I will buy a bloody PowerPC CPU if it performs better at a decent cost. And APUs piss me off aswell. There's so much potential in those APUs but they're flooding the market in the wrong place. Desktop people barely want APUs, how is it that AMD doesn't get the hint? People either want low-end integrated graphics which Intel offers, or discrete GPUs for gaming. Those APUs are so handicapped by AMD's subpar memory performance that it's not even funny. They didn't even make a move towards DDR4 to alleviate part of the problem. A strong APU is midrange laptop material. But they have a huge problem. CPU performance. AMD's inefficient architecture works against them in this segment. Continuing the above, I do have to point out a part of your post as incomplete. You said that APUs would be single chips which take less space while also not requiring an extra heatpipe for cooling (less weight). While I agree that this is true, it's far more difficult to cool off a single chip as opposed to two separate chips. This is where power efficiency is key. Overall the power efficiency using an APU would indeed be better. But it would also mean that you have one hot chip requiring a better cooling system. Note that regular laptops (with regular low-cost cooling systems) can barely keep up with Intel's 45W i7s. Consider the fact that anything higher than this cannot be cooled with a low-cost cooling system (low-cost is the point of APUs). This move would require better laptop cases and better cooling systems which would also drive the prices up. My bet is that AMD needs to focus their attention on Zen. That is their only hope to finally and properly enter the laptop market while also competing in the desktop market. Zen has huge potential. It will bring AMD back if they play their cards right.

Apologies for disturbing the proverbial can of worms, I should have known better than to try and quell things.