AMD AppZone for GPU-accelerated apps

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I don't get it, what's the hype about? And what is so great about AMD AppZone player? Bluestacks AppPlayer already runs (for half a year?) on Windows 7 (and I guess Windows 8 also) fine without any association (or requirement) with AMD... I am not sure it can utilize GPU acceleration, but it runs pretty fine - or at least I didn't encounter any issues playing Angry Birds space using it.
I dunno, maybe this has something more to do with it? Linky